For brands that do Im full of holiday spirit its called vodka christmas shirt. not wish to engage with consumption philanthropy, matching donations is another means to fundraise without selling any goods. On June 1, Eckhaus Latta announced it would match donations to The Bail Project on Instagram. The brand collected screenshots of donations via DM, asking for followers’ full names and other personal information, and matched funds from there.

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For the foreseeable future, we will all be advised to wear masks in situations where social distancing isn’t possible. And with that, it’s created a new subset for many Im full of holiday spirit its called vodka christmas shirt. Americans: the fashion mask. We’ve already seen micro trends related to masks—namely the luxury designer mask or the perfectly matched mask and outfit. But while we all (should be) wearing masks, how does it feel to see something so associated with the loss and tragedy of the pandemic become part of a look? Below, five Vogue editors and writers discuss the rise of the fashion mask. Sarah Spellings, fashion news editor: I’ve been thinking a lot about fashion masks, and how masks will fit into the fashion industry as they become such an important part of our wardrobes. For better or worse, that’s what it is: something we wear. So it’s not surprising that they’ve become a fashion statement—I’ve seen so many designers and celebrities showing off their masks which are very pretty. I wrote another guide to stylish masks, and I think anything that can be made beautiful should be. But it does make me feel a bit odd to talk about something medical as a fashion statement. What do y’all think? Chioma Nnadi, fashion news director: Personally, I’ve leaned into it. I’ve found myself buying masks because they’re pretty, just like anything else. If the aim is to get people to wear masks, why not make them nice to look at? If I were a little kid for example, I would want something cute or nothing at all.

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