This was the first person we stopped to ask for a photo, I support women and cis women shirt and it just so happened to be Lizzy Hadfield, influencer extraordinaire of Shot From the Street fame. Once we spotted Lizzie, I just knew we were in the right place. We were immediately drawn to Lizzi’s vintage patchwork jacket-and-jeans combo. There was an ease to her outfit that just made it feel effortless yet still so interesting and stylish. I guess there’s a reason she has over 500K followers. Further proving just how stylish the crowd around London Fields is, we then spotted Anh Phoenix, a London-based model. Phoenix, who had her adorable dog, Miu, in toe, was wearing a vintage leather jacket and Burberry shirt with a pair of wide-leg jeans. The model also sported a pair of Sunday Somewhere sunglasses and Converse x Comme des Garçons sneakers. The first thing I noticed about Shea Goli was her incredibly chic Chanel loafers and bright-red jumper. She certainly knows how to elevate a casual coffee run. Fashion designer Anna Pipkorn caught our eye thanks to her spring-ready outfit and insanely cute pup, Otto. The creative was wearing a dress by Nobody’s Child (the brand she designs for) and paired the floral midi alongside a denim jacket, Loewe bag, and Converse sneakers.

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In technology, for every Air or Zoom or Flyknit, Adidas has its Bounce, Boost, Torsion or Primeknit. I support women and cis women shirt And with its latest generation of products is pushing shoes with 3D-printed midsoles and uppers made by robots from TPU-coated yarns set at specific angles calculated by some heavyweight computing. ‘Vorsprung durch technik’ as fellow German company Audi once advertised. Performance products still account for around three-quarters of Adidas’ sales. Yet for all that sports shoes are created first and foremost for sport, it’s their lifestyle resonance – on the street, in fashion – that arguably really matters, and which so often leads sneakerheads to fall into one or the other camp: you wear Nike, or you wear Adidas. Again, although Nike tends to dominate the collectables and resale sneaker market – and it should be credited with turning its cultish Jordan sub-brand into one that, alone, has been bigger than Adidas for much of its history – Adidas’ cultural cachet runs very deep, even if it’s not well known. Adidas’ sponsorship of Run-DMC in 1986 may have been the first collaboration between the music and sportswear industries. It set the template for the endless collaborations that have followed and, to boot, made a style icon of the synthetic tracksuit, an Adidas invention. But the decade before that Adidas could claim to be the choice of none less than David Bowie, Jim Morrison and Bob Marley, as well as The Ramones and The Sex Pistols. In the UK of the late 1970s and early 1980s Adidas was especially beloved, with both Acid House and the Casuals style subculture again making it their brand of choice. And not because they had been marketed to. “When I was buying into Adidas as a youth we were buying our trainers from shops that sold tennis rackets, cricket bats and air rifles,” says Gary Aspden, long-time brand consultant to Adidas and curator of its Spezial line. “We were actually taking something [we loved], adapting it and changing the context of it. Our shoes were really important to us.” And so Adidas would continue to suggest credibility and authenticity with the most unlikely of clans. Come the late 1980s and into the 1990s, the US’ Nu-Metal scene had the likes of Korn singing ‘A.D.I.D.A.S’ and Limp Bizkit making Adidas the brand of its fan base, such that critics referred to their type of music as ‘Adidas Rock’. In the UK, Jamiroquai’s Jay K would become an unofficial brand ambassador, such was his Adidas obsession, while Adidas was the shoe of Britpop and the confected rivalry between Oasis and Blur. Blur’s 1999 album ’13’ includes the song ‘Trimm Trabb’, named after one of the brand’s more esoteric styles.