Iconic skateboarding brand Santa Cruz turns 50th this year I may live in Utah but on gameday my heart and soul belongs to Alabama Crimson Tide shirt, making them one of the longest standing, consistently running skate brand globally. Known for their Screaming Hand design and Classic Dot designed by the legendary Jim Phillips. The brand have been an inspiration throughout fashion, streetwear and skateboarding since 1973!!!! Santa Cruz Skateboards has been an industry-leading manufacture of board sports lifestyle products for 50 years. Established in 1973, Santa Cruz defined a generation with eye-popping graphic and innovative products that continue to resonate with tastemakers, professional riders and younger generations. Their graphics are some of the most iconic in skateboard history. Santa Cruz is Mecca for skate and surf culture and they’ve been here to define the look and feel of these sports since the beginning. Captured by the brand slogan, ‘From the beginning, til the end,’ and the special 50th edition of Jim Phillip’s screaming hand, this momentous anniversary revisits the core of the brand which is planted in the foundations of skate culture. Throughout the years, Santa Cruz has championed riders such as Eric Dressen and Steve Alba who have designed and reworked iconic artworks that are still best sellers today. Being central to the skate community, Santa Cruz has continually provided a platform to both well-known and emerging artists; this year we have worked with Shepard Fairy (OBEY GIANT) and Jeremy Fish to name a few. Whilst celebrating the past, Santa Cruz also looks ahead to another 50 years of supporting skateboarding through innovation and creativity. Alongside seasonal versions of the iconic Classic Dot and Screaming Hand Santa Cruz welcomes back legendary team riders Christian Hosoi and Micke Alba with reissues of their most sort after graphics. Well known for strong illustrative graphics Santa Cruz’ European apparel line also offers a complimentary cut and sew collection of elevated skate wear consisting of heavy weight shirting, knitwear, jackets and the must have baggy denim.

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The last couple of years have been challenging for people. I may live in Utah but on gameday my heart and soul belongs to Alabama Crimson Tide shirt From the global pandemic to the war in the Ukraine, times are still hard and everyone feels physically and mentally drained. This is why fashion has taken a turn and has come out with a range of new styles with designers collaborating with one another to show unity in a world that is more polarised than ever. With a record number of collaborations in the fashion industry last year, 2022 was thought to have quietened down, but this is far from true. 2022 has brought some huge collaborations from the top design houses in the world like Supreme, Gucci, Balenciaga and much more. In this article, we will go through some of the most significant men’s fashion collaborations in 2022. Ye has been in the public eye a lot this year, from unacceptable and controversial statements to ruining his ties with his fashion label. Everything was looking up for the brand t the start of the year when his Yeezy Gap collaborated with Balenciaga’s creative director Demna Gvasalia to create a whole new collaboration between all three brands called Yeezy Gap Engineered by Balenciaga. Its first fashion drop was in February with a range of garments including jeans, t-shirts, hoodies, denim jackets, joggers and puffer jackets with prices ranging from $120 up to $440 when purchased from the stores, obviously these pieces cost more from resellers due to them being difficult to find. Prada and Adidas started their collaboration journey in 2019, and have already released two collections. In January they collaborated once again for the Adidas for Prada Re-Nylon collection which is now their third collection together. This collaboration has brought out its first capsule collection of co-branded clothes and accessories. The two brands have rethought fashion and have turned their classic sportswear into a sustainably focused eco-friendly approach. Instead of using the classic nylon is now been replaced with Prada Re-Nylon which is made completely of plastic waste from the oceans. The garments included were anoraks, bags, backpacks, tracksuits and much more. Burberry and Supreme partnered up in March for a spring collaboration drop which included a classic trench coat collection, a range of puffer jackets hoodies, jeans and much more to create a uniform. The collection reimagined the timelessness of Burberry by using the classic plaid print but paired with the Supremes streetwear silhouette. In May, Matthew Williams, creative director at Givenchy partnered with the renowned Disney for a fashion collaboration called “The Wonder Gallery” for a limited edition capsule collection. The collab focused on a range of tees and hoodies with iconic Disney characters, silhouettes and icons inspired by some of the biggest Disney movies such as 101 Dalmatians, Bambi and Frozen. This isn’t the only time they collaborated as in 2013, Bambi made an appearance on a Givenchy sweatshirt. Adidas has been busy in 2022 and is probably one of the most talked about collaborations this year with Gucci. The initial collection debuted in June and quickly went out of sale as soon as it launched. The collaboration focused on creating super luxury sportswear that ties in with the vintage aesthetic of Adidas original. The collection has a range of garments to offer including sweatbands, running shorts, track tops and much more. The collab used the Adidas Trefoil with the Gucci name to create a truly unique aesthetic. One of the most significant men’s fashion collaborations in 2022 has got to be Louis Vuitton’s homage to its late designer Virgil Abloh. The brand teamed up with Nike in May 2022 to release a complete range of Nike Air Force 1 sneakers that were designed by Abloh himself in a collab between the fashion house and Nike. There are many collab designer trainers released in 2022, but this collaboration was more than just two brands coming together, it was about creating a legacy for Virgil to be remembered by. This is hands down a collaboration that nobody saw coming. Omega and Swatch collaborated which has made many watch enthusiasts hide under their covers and has caused outrage among resellers. Hype beast culture is a huge trend in 2022, and more people than ever are turning to special pieces, well this Swatch x Omega collab is definitely something for the streetwear-focused man. In the future, we should start to see more of this form of collaboration with other watch brands.