Milan witnessed a big change, too. I Know Your Lane Sucks Sis But Stay In It Hoesmad Shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

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When it comes to comfy everyday sneakers that look as good as they feel on foot, I Know Your Lane Sucks Sis But Stay In It Hoesmad Shirt no brand does it better than New Balance. With iconic models like the 990, the 574 and the 550, the Bostonian footwear brand is one of the few labels that’s held in equally high regard by pensioners and fashion-savvy youngsters alike. The key to New Balance’s success is its knack for blending style and comfort. The brand’s lifestyle sneakers are known for their support and cloud-like cushioning, but they’re also famous for their design and aesthetics. This is perpetuated by an ever-present stream of high-profile collabs that help to fuel the hype and keep NB at the top of the game. Sneakers were still very much considered sportswear when the Common Projects Achilles Low first launched back in 2009. They were worn casually, but they were nowhere near as widely accepted in society as they are today. Back then, most clubs and bars would deny entry to anyone wearing a pair of white leather tennis shoes, but the NYC label changed all of that when it decided to reinvent sneakers using design elements borrowed from dress shoes. The Achilles Low was the first sneaker made with premium materials and traditional hand-stitched construction. It was a game changer, taking sneakers from strictly sportswear to something that could legitimately be worn with tailoring or tracksuit bottoms. Countless brands have attempted to cash in on the winning formula since, but Common Projects will always be the original and best. Scottish brand Inverallan has been making some of the most robust knitwear in the game since the 1970s. Its chunky fisherman sweaters are the stuff of legend, and while some are produced in bulk for retailers, many of the garments sold directly by the brand are one of a kind. Each Inverallan sweater takes approximately 70 hours to hand knit, and the quality is far beyond most other labels. We think they make excellent buy-it-for-life propositions, thanks to their heft, durability, and the fact that they’re unlikely to fall out of fashion in our lifetimes. American eyewear brand Oliver Peoples has long had a reputation as the leading name in luxury specs and sunglasses. It is responsible for many iconic frame designs that have been imitated again and again by lesser labels. Unfortunately, Oliver Peoples was acquired by eyewear conglomerate Luxottica a while back, which some claim led to a decline in quality, but regardless of whether that’s true or not, the name still carries a lot of weight and the key styles that brought the brand to prominence remain staples within the range. The fleece jacket is a comfy casual staple that every man should own. It’s great as a mid-layer in freezing weather, perfect as an outer layer for keeping cosy in the cold and thanks to the ongoing gorpcore trend, it’s finally managed to shake off its undeserved uncool reputation. If you’ve spent any time searching for the perfect fleece to add to your wardrobe, chances are you’ve come across Patagonia’s. The Californian outdoor brand’s Synchilla and Retro-X fleeces have been around under various guises for decades, and they’re still two of the most iconic fleece designs out there today.