The summer blockbuster season is here and a recent study looked back on half a century of films released between May and August I come from a long line of people with something wrong with them shirt, comparing their box office profits alongside their popularity with audiences. With, get ready for it, Steven Spielberg’s 1975 classic Jaws being named the greatest of all time. However despite this summer’s line-up filled with big-budget movies, less than a fifth of UK viewers say they are excited by any of them and half (48%) would rather watch a movie at home. The study looked back at the last six decades of films released between May and August, ever since production companies in the early 1970s decided to save their biggest movies for the summer. It compared the box office takings of these movies as a percentage of their budgets, alongside their popularity with audiences. Weighting those factors equally Jaws, first released in 1975, was the clear winner. With a modest budget of roughly $7m — one of the smallest of all the blockbusters studied — Jaws made a staggering $253m worldwide, equivalent to a profit of 3,514%. The classic shark horror also has a 97% rating among film-goers on review website Rotten Tomatoes. From the ocean to outer space, Jaws is followed by ET: The Extra-Terrestrial, which made a 3,321% profit coupled with a 99% Rotten Tomatoes rating. Next came the original Star Wars: A New Hope, first release in 1977. It recorded an astronomical 6,949% profit but the force was less strong when it came to audience approval, with 93% putting it in third place. Rounding off the top five is animated Disney classic the Lion King (1994) and 1985’s Back to the Future. The only recent film to make it into the top ten was last year’s Top Gun: Maverick, with the Tom Cruise-starring sequel finishing in 6th. And while there were few 21st-century releases in contention for the blockbuster crown, the research also found that this summer’s big-screen offerings are struggling to inspire much interest. Among UK viewers the season’s most anticipated film is Indiana Jones and the Dial of Destiny, which will see 80-year-old Harrison Ford playing the bullwhip-cracking hero for the fifth and final time. However less than a fifth (19%) of Brits say they are actually excited to see the archaeologist in action again. Meanwhile, just 15% of viewers are looking forward to seeing Tom Cruise’s seventh Mission Impossible film, Dead Reckoning Part One. This is followed by Spider-Man: Across the Spider-Verse, with 14% admitting the animated spin-off gets their spidey senses tingling.

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I don’t know about you, but Scandi style is all I can think about right now. I come from a long line of people with something wrong with them shirt The stylish women in Europe’s northern capitals Oslo, Stockholm, and Copenhagen seem to possess a certain effortlessly cool polish that the internet (and this editor) can’t get enough of. Thanks to the popularity of influencers such as Matilda Djerf and Pernille Teisbaek, their particular brand of elevated minimalism is inspiring droves of outfit re-creations by us Americans. As someone who studies Scandi style like it’s my job (well, it sort of is), I thought it would be fun to put myself in their shoes for the day and imagine the types of things that would fill their carts on a shopping trip to American standby Nordstrom. Although the beloved retailer that’s the topic of much of our conversations here doesn’t have any doors in Europe at the moment, plenty of popular Scandi staples are casually sitting on its site as we speak. Behold—the ultimate guide to shopping our favorite retailer like a true Scandi fashion person, from the items they’d be buying to what they’d politely skip. Keep scrolling for the guide, and check out our Nordstrom promo codes before you fill your shopping cart.