Premium British lifestyle brand, Lyle & Scott Horniest person at this bar shirt, is launching its biggest brand campaign to date – a new global initiative supporting grassroots football. The brand will launch ‘Kits for Clubs’ to pay tribute to its historical connections to football by supplying free, bespoke football kits to amateur teams and small clubs across the world. Beginning with a seven-figure investment from the brand in the first year, the campaign will grow to offer new kits to tens of thousands of dedicated grassroots football players all over the world. The funding gap between grassroots and elite football is getting wider with each passing season, as we are on the cusp of the first transfer fee over £200m occurring during a global financial crisis. With commercial revenue at the top of the game reaching astronomical levels, Lyle & Scott recognise that the efforts and dedication of the heroes of amateur football are often under-appreciated and overlooked. Small local communities are often left with no choice but to contribute their hard-earned incomes to keep their clubs alive due to the shameful lack of funding coming from the top down to grassroots football. Using the ‘Kits for clubs’ campaign and capitalising on the fashion brand’s relationship with football, the brand will support these teams struggling through financial hardship by removing the cost of new kits. Designed in-house and developed through the brand’s long-established production processes, the kits pay homage to the brand’s 150 years of heritage, combining Lyle & Scott’s expertise in fashion, football and products developed for performance. Teams will be able to choose their favourite kit from a range of shirts designed to look and feel great. The range includes an Argyle pattern, or a thistle inspired design for those wanting something striking, or more classic designs for the football purists. The Lyle & Scott team colours of black, gold, and white compliment the elevated designs, aiming to capitalise on the close relationship between premium fashion and football that has gone from strength to strength over the last two decades. Relationships with the chosen clubs will be nurtured and their feedback on the products will be used to develop the range of products further in the coming seasons. The kits will all be hand-finished in Scotland, in the brand’s hometown of Hawick, with customisation for individual player numbers and club crests. For any newly formed teams, if they do not have a club crest, Lyle & Scott will go the extra mile and collaborate with the club to design that as well, to help develop their own proud identity. Commenting on the launch of Kits for Clubs, Ben Gunn, Lyle & Scott, Brand & Marketing Director said: “I am so proud of this initiative, and I know first-hand how tough funding and support at grassroots is. Football is a common language the world shares and is an important part of Lyle & Scott’s 149 years of history. From the terraces to the pitch, Lyle & Scott’s Golden Eagle is recognised the world over. Our new ‘Kits for Clubs’ initiative will take some of the financial barriers away from grassroots football by offering to supply free football kits to amateur teams globally. Football shirts are a powerful thing and being fortunate enough to play and enjoy watching football throughout my life I associate important life lessons and memories with different football kits. Not only that, but a team also wearing a full, matching kit feels great and creates a tribal sense of identity. It gives confidence, regardless of level, and instills a feeling of pride that we at Lyle & Scott know is so important when playing the most popular game in the world. Football creates cultures and friendships; it gives kids a home and something to do after school. We are starting at the bottom with grassroots and building to the top, realising that the time for change is now. There are so many grassroots football teams that are close to collapse due to lack of funding, we feel it is extremely important to support change through football and want to help alleviate some of the stress that new kit can provide to parents and families. Sport should not be a choice; it should be a right and we want to lead fundamental change to make football available to anyone, anywhere. Within football, the rich get richer and to be truly inclusive means being democratic. We value inclusivity and diversity. As an underdog ourselves, we will champion those that need a voice and support, not just the privileged few, for who it is just another commercial lever. Football holds so many benefits culturally and socially. We are committed to being leaders of change rather than waiting for government regulation or league restructures to give back to the wider football community, the campaign aims to prioritise the people who need supporting the most.”

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Launched in 2014, Horniest person at this bar shirt Swedish brand Axel Arigato is one of the best-established labels producing high-quality minimalist sneakers. ‘Arigato‘ is Japanese for ‘Thank you’ and was originally used to describe something valuable and hard to find. That about sums up the brand’s proposition. Axel Arigato works with a small number of European tanneries and suppliers, and most of the production is based in Porto, Portugal. Its extended range includes designs inspired by vintage athletic shoes and chunkier styles, but the Clean 90 is our go-to. Something akin to a quintessential minimalist white sneaker, it will work with tailoring, sweatpants and everything in between. The Uniform Standard story is familiar in sneaker and fashion circles: with 18 years of experience designing products for other brands, the founders decided to branch out on their own in 2018. Social and environmental responsibility is at the forefront of everything they do, with the East London-based brand utilising the finest Italian leathers and premium recycled components to create their lines. The Series 1 is the flagship silhouette. A clean, timeless style that can be dressed up or down, it’s available with smooth calf leather or textured suede uppers in a wealth of colourways. Established in Amsterdam in 2010, ETQ was created to answer the luxury trend of loud, garish branding and excessive pricing. Shunning fleeting fashion trends, the Dutch brand produces high-quality, well-designed sneakers for a fair price. The entire range adheres to the company’s minimalist principles, using shape and proportion to help its offering stand out. The LT 01 is ETQ’s flagship model. It features a clean upper with a substantial sole and comes in several timeless colourways that will never go out of style. We particularly like the VEGEA® options – you would swear these sneakers had premium leather uppers but it’s actually a material created using wine waste and vegetable oil. We’ll drink to that. It’s impossible to overstate the impact Converse’s All Star sneaker has had on the world of footwear. The most popular and recognisable silhouette on the face of the earth, its century-plus history puts most other sports brands to shame. All of this from a shoe that’s about as technologically advanced as a wooden spoon. But therein lies the All Star’s beauty: sneakers don’t get simpler than this. It does everything it needs to, nothing it doesn’t and looks great in the process. In any conversation regarding the most iconic sneaker designs of all time, Adidas’ Stan Smith is bound to come up early on. This crisp, white tennis shoe has been a common sight on streets, courts and even the front row of fashion weeks for a long time.