One of the most rewarding aspects of my job is overseeing our monthly street-style photo shoots. Homefieldl Evergreen State Geoducks Let It All Hang Out shirt For over a year, we’ve closely documented the stylish goings-on of people around the country. From the inherently cool ensembles styled out on the cobbles of Brick Lane in London to the layered-up looks captured in the narrow, winding streets of Edinburgh’s Old Town, spotlighting what people are really wearing in real-time has become a passion of mine, one that gives me significantly more satisfaction than scrolling on social media. That might come with its fair share of entertainment value, but there’s only so much that I can take away from the outfits snapped through a filtered lens. If I want to adopt a look for myself or add something similar to my wardrobe, I like to take those cues from people who have dressed just for the sheer love of it, not solely for their feeds. This brings me to our next street-style shoot, perhaps our most exciting yet. Those familiar with my name in the byline (because—let’s face it—it’s pretty memorable) will probably be able to connect it with the majority of our French-style stories. For the entirety of my career, I’ve relished analyzing the outfits of our sartorially blessed Gallic cousins, coming up with myriad ways to mirror their formerly imitable style. When I think about it, I’ve probably written enough words on French fashion to fill a whole book. (That’s a project for another day, perhaps.) So you can imagine my sheer delight when the Who What Wear team asked me if I’d want to take a more acute look at the style of French women in the South of France by way of our very own street style shoot. As a self-confessed Francophile, I was excited to see the summer style of the South of France’s inhabitants.

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An individuals taste in clothes is as unique as their choice of wine or liqueur, Homefieldl Evergreen State Geoducks Let It All Hang Out shirt a heart felt matter, one that can only be represented by the character themselves. It is this intriguing notion that captures the spirit U.S Retailer J.Crew new online feature. Entitled ‘Hello World’ they enlisted the help of Scott Schuman – known to many as The Sartorialist – and blogger Garance Dore. Collectively they travelled the globe capturing the J.Crew ethos through the eyes of ‘tastemakers’. These selected few act as muses for the photographic diary; offering an insight into the sentimental value of the clothes themselves and the people that wear them. After all it’s personal.