Fans of the indie Halloween horror characters we used to smile and then we worked at safeway shirt. ready-to-wear label Chopova Lowena should feel similarly about their next jewelry purchases: Designers Emma Chopova and Laura Lowena made 10 of their signature upcycled keyring necklaces and sold them via Instagram DM, donating all proceeds—including material costs—to the National Bail Out. Menswear label Brain Dead collaborated with Maaps on a long-sold-out incense holder, and all proceeds are being donated to Know Your Rights Legal Camp Defense Initiative. Brain Dead also teamed up

Halloween horror characters we used to smile and then we worked at safeway shirt, hoodie, sweater, longsleeve and ladies t-shirt

(Guys Tees)

(Ladies Tees)

(Longsleeve Tees)

(Sweatshirt)

(Hoodie)

Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Halloween horror characters we used to smile and then we worked at safeway shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.