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Analysis of Google Trends search data reveals that online searches for Ghost Band Papa Surf Muscle T-shirt ‘he-vage’have increased 86% worldwide compared to the previous year after stars such as Barry Keoghan and Donald Glover rocked the sexy look on the red carpet. A new finding from fashion experts at BoohooMAN reveals that online searches for ‘he-vage’ have increased by 86% globally in the past 24 months. This follows a recent revival of the risque look, flaunted by celebs including Paul Mescal, Barry Keoghan and Kylie Jenner’s beau, Timothée Chalamet. The style follows similar rules of cleavage, with ‘he-vage’ looks featuring a low-cut neckline which shows off at least an inch of chest or more. While John Travolta may have been the original low-cut icon with his unbuttoned shirts in Saturday Night Fever, where he showed off his illustrious chest hair, the term was first defined by Urban Dictionary in 2007 as: “Male cleavage, often seen when a button-down shirt is unbuttoned to an extreme.” However, the style has now been readopted by male stars walking the red carpet this season, who have put a modern twist on the racy trend. Celebs have been daring the bare on the red carpet recently, such as Irish actor Paul Mescal, who was seen sporting some serious ‘he-vage’ at the London Critic’s Circle Film Awards at the weekend. Many A-listers have opted for luxury alternatives like Barry Keoghan’s Dolce & Gabbana white two-piece suit, which featured wide-leg trousers and a cropped, sleeveless jacket with a deep v-neck showing off his toned pecs. Similarly, Donald Glover flaunted some ‘he-vage’ while walking the Golden Globes red carpet in a white, belted satin Saint Laurantjacket featuring a dramatic low neckline, exposing the actor’s chest. This increase in sensual styling has resulted in a massive increase in searches for ‘he-vage’ worldwide, with searches for the term increasing by 86% from January 2022 to January 2024.

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Every expert I’ve spoken to has been most excited by the many pairs of perfectly cut trousers in the spring/summer 2024 collections, Ghost Band Papa Surf Muscle T-shirt which should hardly come as a surprise. Trousers have ruled the trends (and the market) for years now, and that’s set to continue as we head into the season, with an emphasis on the wide-leg variety. Yes, we love our leggings and joggers, but yes, we’re also interested in looking elegant, too. “I’ve never been a dress or skirt person, which is why it gives me great pleasure to see trousers continue to make such a statement on the S/S 24 catwalks,” says Who What Wear UK affiliate editor Emily Dawes. “Any stuffy, overly smart or uncomfortable connotations are well and truly out of the window now, though. As if the dependable wardrobe power piece couldn’t get any better, trousers are all comfort first for 2024. The loose, wide-leg silhouettes we’ve become accustomed to of late are staying (great news for my existing collection). Whether it be cargos (most definitely still a thing) or more relaxed, drawstring-waist styles, fluidity is key. Who needs joggers now?” Who, indeed.