Clothes invade the body and brain putting the wearer into a different psychological state. Fuerza Regida Pero No Te Enamores shirt For example, formal clothes make you feel more authoritative and powerful whilst athletic clothes make you more likely to exercise. Bright clothes make you feel more joyful and dark clothing can make you feel less vibrant. What is great, when you start to understand this, is that you can use clothing like a magic wand to change how you feel each day, depending on what you want. Let’s look first at Mood Illustration Dressing – the Inside Out version of deciding on what you’re going to wear. You can illustrate how you’re feeling by dressing to suit the mood you’re in. Feeling alive and vibrant, wear bright colours, and fun patterns in fabrics that move with your body. Feeling powerful and strong, dressed in more structured clothing such as a blazer or crisp shirt with tailored pants that heighten your feeling of being in charge. Feeling down and depressed, well you’re most likely to reach for your worst-fitting jeans and sloppiest top, why do you do this? Because you’re not feeling “good” enough to wear your “good” clothes, so you are dressing to illustrate how bad you’re feeling on the inside. Mood illustration dressing is great when your mood is good, but it’s not so good when your mood is down or depressed. It’s at these times rather than reaching for the clothing to illustrate your mood, you should use Mood Enhancement Dressing – the Outside In version of style. Cognitive behaviour therapy is a psychological tool you can use to improve your mood and change your behaviours. In essence, you become how you behave when you keep on practising that behaviour. Outside In dressing is a way of altering your mood or psychological state. If you’re feeling down then don’t reach for the sloppy, frumpy (or as we in Australia call them, the daggy) clothes, instead, reach for something that will enhance your mood.

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It’s no secret that California is home to some of the best surf in the world, and by extension, some of the coolest surf brands. Fuerza Regida Pero No Te Enamores shirt OG surf-cum-streetwear label Stussy was born on the state’s coastline, and several decades later and a bit further north, Noon Goons is now putting its own surfing-centric spin on streetwear. The LA-based brand fuses high-fashion, streetwear and surf culture to marvellous effect, creating a range of stylish, slouchy garments that are heavy on the beachy vibes. Think hoodies, graphic tees, oversized flannels and loose-fitting pants with some higher-end pieces sprinkled in, too. For all the hate it gets from the fashion crowd, there’s no denying that Amiri is one of the biggest names in the game when it comes to that rock ‘n’ roll-infused, deliberately dishevelled aesthetic for which LA has become famous. If there is an LA ‘look’, Amiri is one of the key brands behind it. The company’s founder, Mike Amiri, began his career designing stage outfits for legendary rock stars like Axl Rose and Steven Tyler before branching out and starting his namesake label, now in its tenth year. Expect to find streetwear-inspired pieces like logo hoodies and graphic tees alongside heavily distressed denim and luxe leather sneakers. Another label that was central to the longline, layered look that became synonymous with LA style is John Elliott. Founded in 2012, the brand’s eponymous founder drew inspiration from basketball and skate culture, creating a range of menswear that played with silhouettes, proportion and the concept of luxury in sportswear. His clothes played a part in the mainstream adoption of athleisure, turning things like joggers, sweatshirts and hoodies into desirable luxury items rather than straight-up athleticwear. Brain Dead isn’t a clothing brand in the traditional sense of the term. Instead, it describes itself as a worldwide collective of artists and designers that just so happen to make awesome clothes too. There’s a definite streetwear influence, with additional inspiration coming from underground comics, post-punk imagery and more, with heavily graphic-led designs printed on casualwear staples like hoodies, tees and various accessories.