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The summer blockbuster season is here and a recent study looked back on half a century of films released between May and August Don’t Slope On Me Shirt, comparing their box office profits alongside their popularity with audiences. With, get ready for it, Steven Spielberg’s 1975 classic Jaws being named the greatest of all time. However despite this summer’s line-up filled with big-budget movies, less than a fifth of UK viewers say they are excited by any of them and half (48%) would rather watch a movie at home. The study looked back at the last six decades of films released between May and August, ever since production companies in the early 1970s decided to save their biggest movies for the summer. It compared the box office takings of these movies as a percentage of their budgets, alongside their popularity with audiences. Weighting those factors equally Jaws, first released in 1975, was the clear winner. With a modest budget of roughly $7m — one of the smallest of all the blockbusters studied — Jaws made a staggering $253m worldwide, equivalent to a profit of 3,514%. The classic shark horror also has a 97% rating among film-goers on review website Rotten Tomatoes. From the ocean to outer space, Jaws is followed by ET: The Extra-Terrestrial, which made a 3,321% profit coupled with a 99% Rotten Tomatoes rating. Next came the original Star Wars: A New Hope, first release in 1977. It recorded an astronomical 6,949% profit but the force was less strong when it came to audience approval, with 93% putting it in third place. Rounding off the top five is animated Disney classic the Lion King (1994) and 1985’s Back to the Future. The only recent film to make it into the top ten was last year’s Top Gun: Maverick, with the Tom Cruise-starring sequel finishing in 6th. And while there were few 21st-century releases in contention for the blockbuster crown, the research also found that this summer’s big-screen offerings are struggling to inspire much interest. Among UK viewers the season’s most anticipated film is Indiana Jones and the Dial of Destiny, which will see 80-year-old Harrison Ford playing the bullwhip-cracking hero for the fifth and final time. However less than a fifth (19%) of Brits say they are actually excited to see the archaeologist in action again. Meanwhile, just 15% of viewers are looking forward to seeing Tom Cruise’s seventh Mission Impossible film, Dead Reckoning Part One. This is followed by Spider-Man: Across the Spider-Verse, with 14% admitting the animated spin-off gets their spidey senses tingling.

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Analysing the biggest menswear trends from AW22 Fashion Weeks, Don’t Slope On Me Shirt James and the buying team used their insider knowledge and Google Search data to reveal which staple items are starting to surge right now, as the cold weather starts to set in. From Top Gun-esque aviator jackets to cool Y2K cargo pants, here are the nine biggest trends expected to be everywhere in the coming months. As the weather gets colder, you’ll no doubt be on the hunt for a new coat, and shearling reigns supreme this season. Google Trends data shows an incredible 614% rise in searches in the last 12 months, with the term ‘mens shearling coat’ currently soaring. Earlier this year, Top Gun also brought shearling collard flight jackets back to our screens, suggesting fans have been taking note of the style. A shearling jacket is a timeless addition to your wardrobe, so it’s no surprise to see them on the rise this year. Not only do they keep you warm, but they are also extremely versatile. Layer over a hoodie for a casual look, or team with a chunky knit or roll-neck jumper for a smarter look. Not only that, but our experts predict faux fur trims will also make an appearance, as they stormed the AW22 catwalk. Expect to see men embrace this revamped 90’s look in the coming months. Leather and leather-look PU are key fabrics for the season, with AW22 fashion week designers giving the traditional leather jacket a whole new look. The catwalk was flooded with ‘Matrix style’ longline leather and PU coats, teamed with leather and PU trousers, as the co-ord trend takes a gothic turn this winter. Black is a key colour here, and you can expect to see a lot of it this winter, as the “Gothcore” trend will be one to watch. From sportswear to tailoring, dark colours were prevalent at the AW22 Fashion shows, with designers showcasing dark and dramatic looks. Perfect for giving mens going-out looks a fresh approach. For those looking to heat up their athleisure look, puffer jackets are another winter wardrobe staple set to soar this winter. In the last 90 days there has been a 147% increase in global Google searches for the term ‘mens puffer jacket’ with the cool, versatile coat proving to be a must-have item. This year, why not make a statement by adding a splash of colour to your puffer? Red is set to be a key colour for winter menswear, sure to set you apart from the crowd. However, if you’re not really feeling the heavy-duty look, these jackets don’t always have to be bulky. Lightweight puffer jackets look great when layered with hoodies, sweats, and scarves, and are easy to pack if you’re on the move.