You enter your credit card Do What I Want Black Cat Red Cup shirt. That means Jean-Raymond isn’t saddled with thousands of units he might need to put on sale. As he explained to WWD last year: “You click buy, they make it, and you have it at your door in six days. And that involves very little water usage, no waste of any fabrication. I think that’s what we’re going to move to. It’s going to be made to order, no inventory, and brands are going to have to start creating experiences.”Jean-Raymond has become known for the experiences.

Do What I Want Black Cat Red Cup shirt, hoodie, sweater, longsleeve and ladies t-shirt

(Guys Tees)

(Ladies Tees)

(Longsleeve Tees)

(Sweatshirt)

(Hoodie)

The cozy relationship between technology and comfort isn’t new—consider the hoodie-and-jeans uniform of Mark Zuckerberg and his Silicon Valley disciples—but perhaps they’ve become more inversely related. As technology gets more advanced, our clothes become less so Do What I Want Black Cat Red Cup shirt. They’re comfier, simpler in design, less public-facing. That isn’t to say we’re going to devolve into ribbed-knit cocoons; loungewear should be as cleverly designed as our “outside” clothes. Lunya’s certainly is.The silk separates are machine washable; shorts and joggers come with no-twist elastic waistbands; leggings have pockets for your phone and anti-chafe seams; and loose tanks feature underarm panels to avoid nip slips or spillage. Lunya’s fabrics are smart too, merging natural fibers with modern technology, from cool-touch cotton to “Restore Pima,” a blend of cotton and celliant polyester that transforms your body’s heat into infrared energy to increase blood flow and boost cell oxygenation. We’re probably a few years out from truly high-tech clothing, but it’s easy to see Lunya venturing further into that space with clothes that help you sleep better or soothe your muscles.

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