The summer blockbuster season is here and a recent study looked back on half a century of films released between May and August Dilf damn i love fishing shirt, comparing their box office profits alongside their popularity with audiences. With, get ready for it, Steven Spielberg’s 1975 classic Jaws being named the greatest of all time. However despite this summer’s line-up filled with big-budget movies, less than a fifth of UK viewers say they are excited by any of them and half (48%) would rather watch a movie at home. The study looked back at the last six decades of films released between May and August, ever since production companies in the early 1970s decided to save their biggest movies for the summer. It compared the box office takings of these movies as a percentage of their budgets, alongside their popularity with audiences. Weighting those factors equally Jaws, first released in 1975, was the clear winner. With a modest budget of roughly $7m — one of the smallest of all the blockbusters studied — Jaws made a staggering $253m worldwide, equivalent to a profit of 3,514%. The classic shark horror also has a 97% rating among film-goers on review website Rotten Tomatoes. From the ocean to outer space, Jaws is followed by ET: The Extra-Terrestrial, which made a 3,321% profit coupled with a 99% Rotten Tomatoes rating. Next came the original Star Wars: A New Hope, first release in 1977. It recorded an astronomical 6,949% profit but the force was less strong when it came to audience approval, with 93% putting it in third place. Rounding off the top five is animated Disney classic the Lion King (1994) and 1985’s Back to the Future. The only recent film to make it into the top ten was last year’s Top Gun: Maverick, with the Tom Cruise-starring sequel finishing in 6th. And while there were few 21st-century releases in contention for the blockbuster crown, the research also found that this summer’s big-screen offerings are struggling to inspire much interest. Among UK viewers the season’s most anticipated film is Indiana Jones and the Dial of Destiny, which will see 80-year-old Harrison Ford playing the bullwhip-cracking hero for the fifth and final time. However less than a fifth (19%) of Brits say they are actually excited to see the archaeologist in action again. Meanwhile, just 15% of viewers are looking forward to seeing Tom Cruise’s seventh Mission Impossible film, Dead Reckoning Part One. This is followed by Spider-Man: Across the Spider-Verse, with 14% admitting the animated spin-off gets their spidey senses tingling.

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Fast forward to the present day and the classic NB style is now in its sixth iteration, Dilf damn i love fishing shirt having settled into its role as the brand’s flagship premium lifestyle sneaker. The 990v6 is the lightest, cushiest, sportiest (and priciest) version yet, featuring New Balance’s FuelCell cushioning, which is usually reserved for its top-flight running shoes. It’s also the first 990 to be designed in conjunction with new New Balance Made in USA creative director Teddy Santis, perhaps better known as the founder of label of the moment Aimé Leon Dore. If the 990v6 owes its lineage to NB’s heritage models, the 1906R looks in the opposite direction for its inspiration. Decidedly futuristic, with just a hint of 1990s PE teacher thrown in for good measure, this mesh-and-metallic masterpiece has taken the sneaker world by storm. There have been some great collaborations, but there is also a wealth of general-release colourways that anyone can get their hands on – not just those who know their way around a raffle. The original 2002 launched to a somewhat underwhelming reception back in 2010. Customers just weren’t interested, perhaps partly due to the high price tag and partly to it simply not being the right time. What’s certain is that it didn’t have anything to do with the shoe’s design, because when it relaunched as the more accessibly priced 2002R in 2020, it quickly became one of the hottest shoes on the market. The ‘Protection Pack’ release of this shoe proved particularly popular, featuring a deconstructed, dishevelled look, marked by the jagged overlaid panels and uneven, asymmetric lines throughout. We think it’s a great option for anyone looking for an off-kilter alternative to classic NB styles like the 990, 991 or 992. It has hints of all three but at a much more affordable price point. This low-top silhouette is a relic from New Balance’s first foray into the world of basketball. While it wasn’t exactly a slam dunk on the court in 1989, it has since found a new audience on Instagram explore pages and #fashiontok feeds.