Does Western fashion Christmas 2020 youll go down in history shirt. have a role to play in preserving those artisanal crafts? Bousso mentions Italy’s Ethical Fashion Initiative, in which luxury brands partner with African artisans to produce clothing and accessories. More importantly, she sees an opportunity for African designers to re-brand artisanal work and thereby curb the country’s reliance on fast-fashion chains moving in from China. More and more of them are moving into Africa and undercutting artisans on price, and shoppers are increasingly drawn to brand names and mass-produced goods, rather than the bespoke artisanal clothing and shoes they grew up with.

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All to say, while traditional fashion companies are overhauling their businesses and struggling to stay afloat, Lunya has little to fix. “We’re going to go deeper in what we do, for sure Christmas 2020 youll go down in history shirt. Merrill says. She’s released new collections in lockdown, like breezy linen-silk jumpsuits and shirts, and says she hopes to introduce more options to serve a wider group of people in the future. (On that note, Lunya does have a men’s counterpart, Lahgo, for guys who are interested. Our clothes are already so finely tuned for this, so we’re focusing on things that are less visible to the consumer, like shortening factory lead times to help us be more reactive, hold less inventory, and ultimately create less waste,” Merrill says. “Right now, I can get most of my product within two months, and some within seven days, so I can almost produce on demand. We need to move toward delivering things to the consumer when they really want them. I think you’re going to see a lot of brands working on that, because as wholesale becomes a smaller piece of the pie and brands take on the responsibility of carrying their own inventory [through direct-to-consumer sales], they’ll have to improve their buying habits to avoid waste. That’s the ideal scenario, for the planet and for your business.

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