Analysis of Google Trends search data reveals that online searches for Christian Lee Hutson – Paradise Pop. 10 T-shirt ‘he-vage’have increased 86% worldwide compared to the previous year after stars such as Barry Keoghan and Donald Glover rocked the sexy look on the red carpet. A new finding from fashion experts at BoohooMAN reveals that online searches for ‘he-vage’ have increased by 86% globally in the past 24 months. This follows a recent revival of the risque look, flaunted by celebs including Paul Mescal, Barry Keoghan and Kylie Jenner’s beau, Timothée Chalamet. The style follows similar rules of cleavage, with ‘he-vage’ looks featuring a low-cut neckline which shows off at least an inch of chest or more. While John Travolta may have been the original low-cut icon with his unbuttoned shirts in Saturday Night Fever, where he showed off his illustrious chest hair, the term was first defined by Urban Dictionary in 2007 as: “Male cleavage, often seen when a button-down shirt is unbuttoned to an extreme.” However, the style has now been readopted by male stars walking the red carpet this season, who have put a modern twist on the racy trend. Celebs have been daring the bare on the red carpet recently, such as Irish actor Paul Mescal, who was seen sporting some serious ‘he-vage’ at the London Critic’s Circle Film Awards at the weekend. Many A-listers have opted for luxury alternatives like Barry Keoghan’s Dolce & Gabbana white two-piece suit, which featured wide-leg trousers and a cropped, sleeveless jacket with a deep v-neck showing off his toned pecs. Similarly, Donald Glover flaunted some ‘he-vage’ while walking the Golden Globes red carpet in a white, belted satin Saint Laurantjacket featuring a dramatic low neckline, exposing the actor’s chest. This increase in sensual styling has resulted in a massive increase in searches for ‘he-vage’ worldwide, with searches for the term increasing by 86% from January 2022 to January 2024.

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