The summer blockbuster season is here and a recent study looked back on half a century of films released between May and August chicken 4th Of July Comfort T shirt, comparing their box office profits alongside their popularity with audiences. With, get ready for it, Steven Spielberg’s 1975 classic Jaws being named the greatest of all time. However despite this summer’s line-up filled with big-budget movies, less than a fifth of UK viewers say they are excited by any of them and half (48%) would rather watch a movie at home. The study looked back at the last six decades of films released between May and August, ever since production companies in the early 1970s decided to save their biggest movies for the summer. It compared the box office takings of these movies as a percentage of their budgets, alongside their popularity with audiences. Weighting those factors equally Jaws, first released in 1975, was the clear winner. With a modest budget of roughly $7m — one of the smallest of all the blockbusters studied — Jaws made a staggering $253m worldwide, equivalent to a profit of 3,514%. The classic shark horror also has a 97% rating among film-goers on review website Rotten Tomatoes. From the ocean to outer space, Jaws is followed by ET: The Extra-Terrestrial, which made a 3,321% profit coupled with a 99% Rotten Tomatoes rating. Next came the original Star Wars: A New Hope, first release in 1977. It recorded an astronomical 6,949% profit but the force was less strong when it came to audience approval, with 93% putting it in third place. Rounding off the top five is animated Disney classic the Lion King (1994) and 1985’s Back to the Future. The only recent film to make it into the top ten was last year’s Top Gun: Maverick, with the Tom Cruise-starring sequel finishing in 6th. And while there were few 21st-century releases in contention for the blockbuster crown, the research also found that this summer’s big-screen offerings are struggling to inspire much interest. Among UK viewers the season’s most anticipated film is Indiana Jones and the Dial of Destiny, which will see 80-year-old Harrison Ford playing the bullwhip-cracking hero for the fifth and final time. However less than a fifth (19%) of Brits say they are actually excited to see the archaeologist in action again. Meanwhile, just 15% of viewers are looking forward to seeing Tom Cruise’s seventh Mission Impossible film, Dead Reckoning Part One. This is followed by Spider-Man: Across the Spider-Verse, with 14% admitting the animated spin-off gets their spidey senses tingling.

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Man has long been the stomping ground for young designers to show case their talents. chicken 4th Of July Comfort T shirt Year after year, they are put forward to demonstrate the reasons why they are the future of our industry. This season was no different, with familiar faces Astrid Andersen, Shaun Samson and Agi & Sam taking centre stage once again. In only her second season, Astrid Andersen mixed her technical precision with sweltering silhouettes to create a collection that used the zonal expression of the body as it’s main point of reference. Models walked bare foot in tones of pale yellow and deep greens coveted in sweatshirts and basketball style vests. On show was an athletic array of jersey and lace mesh in her signature relaxed style. The exploration of the male-self through adolescence was the inspiration for Shaun Samson’s Spring/Summer ‘13 collection. A conceptual selection of prints lay between the Southern Californians printed tees and paneled jackets. Allowing us to enter the minds of those with such characteristics. In another remarkable display the duo further pushed the boundaries of wearable yet humorous menswear. In a tongue and cheek display they sent models down the catwalk with fake mustaches – reminiscent of Miami vice – and socks and sandals. Their ability to alter the masculine form was on fine display. Mixing floral prints with everything from double breasted blazers to biker jackets. This is what the future looks like.