I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Charles Wesley Godwin Wichita, KS Tour 2024 Poster Shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”

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We’re huge advocates of the concept of a capsule wardrobe here at Ape. Charles Wesley Godwin Wichita, KS Tour 2024 Poster Shirt If you’re unfamiliar with the term, it’s essentially a tightly curated selection of clothing that can be mixed and matched with ease to cover all eventualities. It’ll include things like a versatile suit, lots of plain tees, an Oxford shirt or two, and a big winter coat that goes with everything. Not only will this approach help to declutter your wardrobe, it’ll also make piecing outfits together so much easier. If you have a selection of clothes you know work well with each other, you’ll be able to throw things together that look great without even thinking about it. One of the most common ways guys let themselves down in the style department is by settling for a poor fit. We believe this is largely down to people not having an understanding of how to dress for their body type. Getting this right is one of the most effective things you can do to make yourself look better. There is a wealth of information out there on this subject, but in short, skinny guys should steer clear of anything too baggy or oversized, larger guys stay away from skinny fits and tall guys should avoid anything overly cropped that could serve to elongate their limbs even further. One expert-level hack that can make a huge difference to how you look in your clothes is to choose colours that work with your skin tone. If you’ve ever noticed that a particular colour just doesn’t seem to look good on you, it’s probably because it’s a poor match for your complexion. If you’re pale, light pastel colours might make you look grey and washed out. Or if you have dark skin, you might find yourself lost in certain earthy shades. Use contrast to your advantage. Again (and we really can’t emphasise this enough) fit is everything. You can be wearing the most expensive designer labels on earth, but if the clothes don’t fit right, they’ll never look good. Obviously, buying clothing the right size to begin with is always a good idea, but if you really want to get your fits dialled in across your whole wardrobe, the best way to do it is to find a tailor you can trust and have them help you out. Getting some adjustments made by a professional doesn’t have to cost a fortune, but it’ll make a massive difference to how you look and feel. Why not test the waters by getting a few small alterations made to a couple of garments and take it from there?