I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Chad Chad Alpha Chad T-shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”

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Luxury LA streetwear label Palm Angels has been a West Coast celebrity favourite for seasons thanks to its laid-back graphic tees Chad Chad Alpha Chad T-shirt and broken bear motif. The brand hasn’t watered down the design for the kids either, replicating much of the adult collection in the kidswear. Relaxed logo sweatshirts and hoodies are favourites, as are super-cool bucket hats and branded socks for your little skater dudes. Look out for some great denim shorts and shirts, too. Founded by the late great Virgil Abloh, Off-White was one of the pioneers that transitioned streetwear into a luxury proposition. While its founder is no longer with us, the momentum has not stopped. Known for its cross logo, ‘branding’ devices and cool denim pieces, the kidswear is a great distillation of all of those elements, with some logo-rich tees and sweats on the wishlist, together with a few key denim pieces complete with graphic elements. The technical outerwear specialist turned luxury fashion label produces some of the most iconic puffer jackets on the market. If you can’t get over the steep prices for the main collection, you might as well load your little ones up at Superstellar. While Moncler offers plenty of tees and shorts, we’d skip that and head straight for the polo shirts and outerwear. The former come in piqué cotton with striped collar and sleeve detailing, while the latter is a pretty expansive collection of jackets, from lightweight technical zip-throughs to requisite puffers and padded gilets. The Italian cult label Stone Island has long been recognised for its pioneering work with technical fabrications, which have duly filtered down into its kid’s collections. Superstellar stocks an eclectic selection of shorts and polos in various block colours, along with sweatshirts and hoodies, but we love the hooded technical jackets the most. For your little logo soldiers with a penchant for top-class Parisian fashion heritage, Givenchy kidswear is second to none. There’s nothing subtle about Givenchy’s branding – the house name is neatly splattered across its tees, sweats, hoodies and shorts for maximum label broadcasting. As you’d expect from the lauded Italian label, Versace’s kid’s collection has a touch of glamour to it, which makes it, above all, fun to wear. The checkerboard shirt and shorts duo sets the bar for junior baller status and will have your guy strutting around like the King of South Beach. As well as Versace’s bold prints across shorts, Superstellar has some uber-cool bomber jackets that’ll make you want to have more kids. An icon of American modern preppy style has deftly combined collegiate cool with a sportswear aesthetic for decades, handing the baton down to his kidswear collections, too. The current collection spans all ages, with everything from cute rompers for toddlers to clean-cut polos and sweats for older kids. The tapered denim jeans in particular offer really good value. Fendi may have just produced our favourite kid’s collection this season. Naturally, there’s plenty of the Fendi geometric ‘F’ pattern across polos, jackets, zip-tops and accessories, most of which come in the brand’s signature colour palette of black, white and tan. But what we really love is the extensive footwear range, spanning everything from slick kicks to proper military boots with logo details. If you want to elevate your boy’s wardrobe with some sartorial sharpness, Antony Morato will be right up your street. The Italian brand, founded in 2007 by Lello Caldarelli, has long pioneered designer kidswear, having first launched the genre in 2010. We love his tailored short suits and short-sleeved shirts, both of which would be on the money for smart summer events such as weddings. Giorgio Armani’s cultured brand of Italian minimalism has been neatly translated into a slick and sophisticated range for kids that focuses on easy-to-style tees, sweats and polos. The collection rarely deviates from the Italian designer’s understated palette of putty tones and neutral hues, bringing that sense of sophistication that defines its mainline menswear. The hooded varsity jacket is a highlight this season, adding a touch of modern preppiness to the pared-back casualness of it all.