Whether you are a baby boomer just learning about Gen Z or a millennial in constant conflict with their younger peers, one thing is sure: Gen Z is making waves in the fashion industry, and you cannot ignore them Cats make me happy Humans Make My Head Hurt T-Shirt . Fashion has historically reflected societal shifts, technological advances, and cultural changes. Each generation brings distinct fashion trends that reflect their values and life experiences. One of the cool things about our staff is that we all belong to different generations and are perpetually inspired by each other’s fashion. Let’s examine how Generations X, Y, and Z have impacted the fashion industry and their differences. Generation X grew up during societal change, political turmoil, and the emergence of countercultures. During their early years, disco declined, and punk, grunge, and the alternative rock scene emerged. Flamboyant hues, shoulder pads, and leg warmers characterised the 1980s. The 1990s witnessed the rise of grunge, characterised by plaid shirts, ripped denim, and combat boots. During this period, brands like Gap, Levi’s, and Calvin Klein became iconic. In this era, MTV significantly impacted fashion patterns, and music videos became an important source of style inspiration.

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This generation grew up with technology integral to their daily existence Cats make me happy Humans Make My Head Hurt T-Shirt . Early millennials witnessed the incredible rise of pop culture icons such as Britney Spears and ‘NSYNC, which substantially impacted fashion. Baggy denim, crop tops, platform shoes, and frosted lip gloss defined the early 2000s. With the proliferation of the internet, the globalisation of fashion increased. Websites and, later, social media platforms enabled rapid trend dissemination. With their online trend and digital power, millennials have increasingly turned to online purchasing, popularising brands such as Zara and H&M. In addition, they began focusing more on sustainability and ethical production in fashion, increasing eco-friendly brands. Gen Z is the first generation to grow up in a wholly digital environment equipped with smartphones, social media, and instantaneous communication. This generation highly values individualism, diversity, and authenticity. The aesthetics of E-girl, E-boy, and VSCO girl stem from this generation. They are propelling the trend of “upcycling” or reinventing old clothing into something new and trendy. Social media platforms, i.e. TikTok and Instagram, play an important role in dictating and disseminating fashion trends for Generation Z. They favour sustainable, ethical, inclusive, compelling even well-established brands to reconsider their marketing strategies. Each generation, from X to Z, has its fashion identifiers, which are influenced by their eras’ sociocultural and technological contexts. While Generation X was characterised by rebellion and the search for individuality amid societal change, the Millennial generation embraced technology and globalised fashion.
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