So many women are under the illusion that you can’t wear prints or that prints aren’t flattering, Capitalism Is Cool Completely Obliterating Our Lives T-shirt yet they can be your new best friend. Busy, dense prints can be really flattering, more so than solid colours or neutrals, this is because the eye can’t rest on them so keeps moving and you don’t notice what’s going on underneath. There are more tips about finding these kind of prints and patterns here. Maybe the shops you used to shop at in your 20s and 30s are not really for you anymore. This is not uncommon. Most of us tend to shop in the same stores and only look at the same brands over and over when there are more options out there that are available, but we’ve never really taken a good look at them. It may be time to expand where you shop and go into every store in the mall you never normally go to, as you might find some new places that stock clothes for the you, you are today, rather than the one you used to be. Don’t be afraid of going online, there is a whole world of clothing options on the internet, reading the reviews is always worthwhile before you purchase and for an online store I’ve never experienced, I always go to Trustpilot.com and check the store out when looking at a store I’ve never bought from before to make sure it’s legitimate (there are more tips here too that are worth knowing). This list from Written with Love has a blog post which keeps a tab on stores you shouldn’t trust – so it’s another great place to check out before you buy. If it looks too good to be true, it probably is. One of the biggest tip-offs to a dodgy online clothing store is the price. My rule of thumb is that if it’s really cheap, someone is being exploited (and sometimes it’s both the people making the very cheap clothes as well as you, as they don’t run true to size and look nothing like the photo). Finally, don’t be afraid to experiment with your style and try new things. Just because you’re getting older doesn’t mean you have to stick to the same old boring wardrobe staples like your jeans/tee combo. Instead, reassess your Style Recipe to figure out what you want to be expressing with your style right now as the key is to always stay true to yourself and wear what makes you feel confident and comfortable. Playing in your wardrobe, and experimenting with different garments and accessories to create new outfits instead of just getting dressed out of the washing basket is key.

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Analysing the biggest menswear trends from AW22 Fashion Weeks, Capitalism Is Cool Completely Obliterating Our Lives T-shirt James and the buying team used their insider knowledge and Google Search data to reveal which staple items are starting to surge right now, as the cold weather starts to set in. From Top Gun-esque aviator jackets to cool Y2K cargo pants, here are the nine biggest trends expected to be everywhere in the coming months. As the weather gets colder, you’ll no doubt be on the hunt for a new coat, and shearling reigns supreme this season. Google Trends data shows an incredible 614% rise in searches in the last 12 months, with the term ‘mens shearling coat’ currently soaring. Earlier this year, Top Gun also brought shearling collard flight jackets back to our screens, suggesting fans have been taking note of the style. A shearling jacket is a timeless addition to your wardrobe, so it’s no surprise to see them on the rise this year. Not only do they keep you warm, but they are also extremely versatile. Layer over a hoodie for a casual look, or team with a chunky knit or roll-neck jumper for a smarter look. Not only that, but our experts predict faux fur trims will also make an appearance, as they stormed the AW22 catwalk. Expect to see men embrace this revamped 90’s look in the coming months. Leather and leather-look PU are key fabrics for the season, with AW22 fashion week designers giving the traditional leather jacket a whole new look. The catwalk was flooded with ‘Matrix style’ longline leather and PU coats, teamed with leather and PU trousers, as the co-ord trend takes a gothic turn this winter. Black is a key colour here, and you can expect to see a lot of it this winter, as the “Gothcore” trend will be one to watch. From sportswear to tailoring, dark colours were prevalent at the AW22 Fashion shows, with designers showcasing dark and dramatic looks. Perfect for giving mens going-out looks a fresh approach. For those looking to heat up their athleisure look, puffer jackets are another winter wardrobe staple set to soar this winter. In the last 90 days there has been a 147% increase in global Google searches for the term ‘mens puffer jacket’ with the cool, versatile coat proving to be a must-have item. This year, why not make a statement by adding a splash of colour to your puffer? Red is set to be a key colour for winter menswear, sure to set you apart from the crowd. However, if you’re not really feeling the heavy-duty look, these jackets don’t always have to be bulky. Lightweight puffer jackets look great when layered with hoodies, sweats, and scarves, and are easy to pack if you’re on the move.