The summer blockbuster season is here and a recent study looked back on half a century of films released between May and August Bluey Walking Oilers Forever Not Just When We Win Shirt, comparing their box office profits alongside their popularity with audiences. With, get ready for it, Steven Spielberg’s 1975 classic Jaws being named the greatest of all time. However despite this summer’s line-up filled with big-budget movies, less than a fifth of UK viewers say they are excited by any of them and half (48%) would rather watch a movie at home. The study looked back at the last six decades of films released between May and August, ever since production companies in the early 1970s decided to save their biggest movies for the summer. It compared the box office takings of these movies as a percentage of their budgets, alongside their popularity with audiences. Weighting those factors equally Jaws, first released in 1975, was the clear winner. With a modest budget of roughly $7m — one of the smallest of all the blockbusters studied — Jaws made a staggering $253m worldwide, equivalent to a profit of 3,514%. The classic shark horror also has a 97% rating among film-goers on review website Rotten Tomatoes. From the ocean to outer space, Jaws is followed by ET: The Extra-Terrestrial, which made a 3,321% profit coupled with a 99% Rotten Tomatoes rating. Next came the original Star Wars: A New Hope, first release in 1977. It recorded an astronomical 6,949% profit but the force was less strong when it came to audience approval, with 93% putting it in third place. Rounding off the top five is animated Disney classic the Lion King (1994) and 1985’s Back to the Future. The only recent film to make it into the top ten was last year’s Top Gun: Maverick, with the Tom Cruise-starring sequel finishing in 6th. And while there were few 21st-century releases in contention for the blockbuster crown, the research also found that this summer’s big-screen offerings are struggling to inspire much interest. Among UK viewers the season’s most anticipated film is Indiana Jones and the Dial of Destiny, which will see 80-year-old Harrison Ford playing the bullwhip-cracking hero for the fifth and final time. However less than a fifth (19%) of Brits say they are actually excited to see the archaeologist in action again. Meanwhile, just 15% of viewers are looking forward to seeing Tom Cruise’s seventh Mission Impossible film, Dead Reckoning Part One. This is followed by Spider-Man: Across the Spider-Verse, with 14% admitting the animated spin-off gets their spidey senses tingling.

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Icon of Style Iris Apfel has just turned 101 and she is always a style 10 in her own unique way. Bluey Walking Oilers Forever Not Just When We Win Shirt Her style may not be your style, but this centenarian can sure teach us younger women a thing or two about style. I’ve collected a bunch of her quotes that share her thoughts on the value of style and how, no matter what your age, you can take a light and fun approach to it (as she has). Iris only became a style icon when she was in her 80s after the Met Museum in New York presented an exhibition of her clothing and accessories in 2005 titled a Rare Bird in Fashion and the documentary film Iris about her was made when she was already in her 90s, which shows that you are never too old for style and taking on something new in life. Iris has given so many of us both inspiration and also the feeling of permission to be bolder, to try something new, and to be our authentic selves with our own style. This is such a great thought, one that can help you think about style as something lighter and more fun. Why not take a playful approach like you did when you were a child playing in the dress-up box, piling on the accessories and mixing prints and garments in combinations you’d never tried before. In the morning take a “dress-ups” approach to putting your outfit together, try a new combination, wear something you wouldn’t normally wear, add accessories you tend to shy away from. This will really help you get out of any style-rut you’ve gotten yourself into over the years (and my Evolve Your Style program is a small, easy-step way to do this too).