With many Brits setting themselves a fresh set of goals Barbara VanDenburgh Part Of Your Sick Sad World Daria Mermaid Shirt, Adobe Express recently ran a survey of 2,000 UK adults and learned that one in six (15%) Brits are planning to take up a hobby as part of their New Year’s resolution in 2024. So, with more than two thirds (67%) of the nation declaring themselves as ‘very creative’, according to the same survey, just which UK towns and cities officially lead the way on the creativity scale? In order to create their rankings, the experts at Adobe Express examined a variety of factors, such as the number of jobs available in the art sector, the number of museums and galleries, and the number of notable artists born in each of the 30 towns or cities compared within the study. The research revealed that the most creative city in the UK is Manchester, boasting an overall creativity score of 8.7/10. In the northern city, there are a whopping 111 notable creatives per 100,000 people, which includes musicians, painters and writers. For those looking to get in the creative arts job market, Manchester also boasts 31 relevant job roles per 100,000 residents (at the time the study was undertaken). Achieving a total score of 7.6/10, Brighton and Hove places second. The city’s music scene has been quite busy in the past year, with 694 concerts taking place there in 2023 alone. Interestingly, Brighton actually is home to the most art galleries and museums per 100,000 people out of all examined cities, with art lovers having the ability to choose from 16 galleries and museums to explore. Finally, in third place is Bristol, with an overall score of 7.2/10. This southern city has 58 job roles in the creative arts sector. It also is home to 89 artists per 100,000 residents, which is 39 more than Brighton in second place. Comparatively, ranking as the UK’s least creative town out of all 30 locations analysed is Northampton, with an overall creativity score of just 2.0/10. This East Midlands town is home to just a single art gallery and museum, and offers a total of 21 jobs available in the creative sector per 100,000 people living in the city. Ranking in 29th position is Kingston Upon Hull, with a creativity score of just 2.2/10. It’s reported that this East Yorkshire city is home to just 37 notable painters, writers and musicians, and just two art galleries and museums per 100,000 people. Achieving a total score of 2.4/10, Stoke-On-Trent ranks in 28th position, out of all 30 towns and cities analysed, owing to just two art galleries and museums within the city, and a low number of creative jobs available per 100,000 residents (12).

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Nike fans might attempt to make a case for a comparable influence on culture. Barbara VanDenburgh Part Of Your Sick Sad World Daria Mermaid Shirt But there’s one way in which Adidas unarguably leaves it in the dust: its relationship with high fashion. While Adidas, like Nike, has released several tie-ins with important niche fashion brands and cult designers – A Bathing Ape, Craig Green, Fear of God, Palace, Moncler, Wales Bonner et al. – it has also collaborated with several major league names, including the likes of Balenciaga, Raf Simons, Rick Owens, Gucci, Prada and Stella McCartney. But then, in 2003, Adidas’s most unlikely pairing came with the avant-garde Japanese designer Yohji Yamamoto. The resulting Y-3 line, which in time would lead to the creation of an entirely new division for Adidas – Sports Style, alongside Performance and Originals – would, it’s not too bold to claim, reshape fashion entirely. Launched a decade before athleisure went mainstream, Y-3 opened the portal for a more direct relationship between high fashion and sportswear that many other companies would later capitalise on. As Yamamoto pointed out, consumers were already looking not to fashion designers for inspiration but to athletes and rock stars. Put simply, in the words of Yamamoto, “we created something that did not exist before”. Sometimes Adidas has got it right, and very right indeed. If it had turned down Michael Jordan, it wasn’t going to miss an opportunity like that again. This time it would be Nike that dropped the ball. Yamamoto approached Nike with his proposal first. “Their answer was very sharp and straight: ‘No, no, no. We will never make that [kind of clothing]. We are doing only sportswear’,” as Yamamoto would recall. “So I made a call to Adidas. And immediately they said yes.”