We often see metallics take over the winter collections, Baddiestreams Wearing I Cast Fireball shirt but this spring, there’s a surprisingly fresh range of shimmering pieces that are here to transform metallics into a perennial favourite. Between lamé and satin, brocade and leather and sequins and jewels, never before has the trend been so thoroughly explored. An audible gasp could be heard when Tove’s liquid-gold dress came round the corner, whilst La Pointe’s fabulous silver sequin two-piece sent the paparazzi flashbulbs into a frenzy. “Whilst sequins and metallics never really go out of style, for spring/summer 2024 they’ve had a revamp, with liquid-gold dresses, shimmering chainmail-style creations and glistening silver tailoring adorning the catwalks alongside plenty of sequins and a hefty dose of lamé,” says Nash. “It might not be the most practical of trends—you’re unlikely to see me in a fabulous sparkling two-piece on my commute, I’m afraid—but what I love about it is that it really brings the joy back into dressing. Put on the pieces you normally reserve only for best and shine!”
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Nike fans might attempt to make a case for a comparable influence on culture. Baddiestreams Wearing I Cast Fireball shirt But there’s one way in which Adidas unarguably leaves it in the dust: its relationship with high fashion. While Adidas, like Nike, has released several tie-ins with important niche fashion brands and cult designers – A Bathing Ape, Craig Green, Fear of God, Palace, Moncler, Wales Bonner et al. – it has also collaborated with several major league names, including the likes of Balenciaga, Raf Simons, Rick Owens, Gucci, Prada and Stella McCartney. But then, in 2003, Adidas’s most unlikely pairing came with the avant-garde Japanese designer Yohji Yamamoto. The resulting Y-3 line, which in time would lead to the creation of an entirely new division for Adidas – Sports Style, alongside Performance and Originals – would, it’s not too bold to claim, reshape fashion entirely. Launched a decade before athleisure went mainstream, Y-3 opened the portal for a more direct relationship between high fashion and sportswear that many other companies would later capitalise on. As Yamamoto pointed out, consumers were already looking not to fashion designers for inspiration but to athletes and rock stars. Put simply, in the words of Yamamoto, “we created something that did not exist before”. Sometimes Adidas has got it right, and very right indeed. If it had turned down Michael Jordan, it wasn’t going to miss an opportunity like that again. This time it would be Nike that dropped the ball. Yamamoto approached Nike with his proposal first. “Their answer was very sharp and straight: ‘No, no, no. We will never make that [kind of clothing]. We are doing only sportswear’,” as Yamamoto would recall. “So I made a call to Adidas. And immediately they said yes.”
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