I had brands reaching out saying Baby Yoda Deadpool Pew Pew Madafakas shirt. Hey, girl, how do you think we should handle this?’” James remembers. “You know, that kind of call-your-Black-friend energy. We were talking specifically about Target, and I said if we’re thinking about big retailers that are starting to offer solidarity with people of color, we hold a trillion dollars of spending power in this country. Black people represent 15% of the population, and so stores like Target should make sure they’re hitting 15% of Black-owned business on their shelves. If they agreed to do that in a major way, which isn’t even that major—it’s kind of the bare minimum, in fact then a whole ricochet effect could take place.

Baby Yoda Deadpool Pew Pew Madafakas shirt, hoodie, sweater, longsleeve and ladies t-shirt

(Guys Tees)

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(Longsleeve Tees)

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Liana Satenstein: I like the idea of small labels and individuals but when masks are priced so high by a large clothing company? And who knows where they are made. Chioma Nnad Baby Yoda Deadpool Pew Pew Madafakas shirt. Same, I’m glad that young designers got a head start on this. And I’m only buying from small, local mask makers. Emily Farra, senior fashion news writer: I think a lot of the hesitation definitely stems from the inconsistent narrative around masks. Less than two months ago, the CDC literally told us not to wear one at all—not because it wouldn’t help, but because they knew the hospitals were going to run out. And the fact that so many people don’t have access to masks at all makes me feel uneasy about “fashion masks.” Hospitals in NYC seem to be better equipped now, but other front line workers—at grocery stores, pharmacies, taxi drivers, etc—do not have access to masks. and i’ve heard there are major shortages at nursing homes. Steff Yotka, fashion news and emerging platforms editor: To go back to Sarah’s point about unease about fashion mask-making: I think it’s important to be able to make an aesthetic choice about what your mask looks like, especially now that it seems like we will be wearing them for a long time. But masks becoming a status symbol is tricky territory to me—we’re wearing them for our health. Not to flex.