Matthew Hegarty founded his namesake brand Hegarty to offer premium garments designed American made USA flag shirt and made in London using only the finest English fabrics and trims. The label offers a wide range of women’s, unisex, and men’s pieces to celebrate the fluidity of great fashion design demonstrated in British craftsmanship and vision with a focus also on diversity, inclusivity and sustainability. Hegarty began with two pieces, a Women’s and Men’s Peacoat. The collection has now grown to a comprehensive selection of ready-to-wear, including a Women’s Cloak cut from 100% pure virgin wool Melton, a Women’s and Men’s Single Breasted Cashmere Overcoat and a Unisex Raglan Sleeve Denim Jacket using premium English Selvedge Denim. Committed to building a sustainable future, the team works with local and ethical manufacturers and suppliers to perfect quality-driven and time-defying creations without letting excess material go to waste. For example, the composition of their Unisex Varsity Bomber Jacket, consists of premium dark navy cashmere and wool blend with 100% real by-product leather and 100% wool cuffs, collar and waist. The buttons from the Pea Coats are made of by-product cow horn and the Biker Jacket is also a 100% real by-product leather. Matthew graduated in Photography from London College of Fashion. During his studies, he also honed his skills in fashion design and pattern cutting, developing a distinct commitment to design. Embracing his multi-hyphenate creative background, he built his eponymous fashion brand Hegarty. With plans to expand their collection into other ready-to-wear separates and accessories, they continue to pave the way for British brands in the post-pandemic and post-Brexit landscape. ‘I really had an urge to create something and also make it, here, in London. I had the idea to start my own brand named after my surname and I also saw it as an inclusive brand that was womenswear, unisex and menswear. There’s definitely a place for denim outerwear, tweed coats and leather jackets in everyone’s wardrobe which also makes them so exciting to design and make. Everything at Hegarty is designed and made 100% from the ground up. There is a design and manufacturing uniqueness to the whole collection which isn’t available anywhere else. It is possible to create the very best garments at a scalable price in the UK and I wish more UK-based fashion brands would do this.’ – Founder and Designer Matthew Hegarty.

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In technology, for every Air or Zoom or Flyknit, Adidas has its Bounce, Boost, Torsion or Primeknit. American made USA flag shirt And with its latest generation of products is pushing shoes with 3D-printed midsoles and uppers made by robots from TPU-coated yarns set at specific angles calculated by some heavyweight computing. ‘Vorsprung durch technik’ as fellow German company Audi once advertised. Performance products still account for around three-quarters of Adidas’ sales. Yet for all that sports shoes are created first and foremost for sport, it’s their lifestyle resonance – on the street, in fashion – that arguably really matters, and which so often leads sneakerheads to fall into one or the other camp: you wear Nike, or you wear Adidas. Again, although Nike tends to dominate the collectables and resale sneaker market – and it should be credited with turning its cultish Jordan sub-brand into one that, alone, has been bigger than Adidas for much of its history – Adidas’ cultural cachet runs very deep, even if it’s not well known. Adidas’ sponsorship of Run-DMC in 1986 may have been the first collaboration between the music and sportswear industries. It set the template for the endless collaborations that have followed and, to boot, made a style icon of the synthetic tracksuit, an Adidas invention. But the decade before that Adidas could claim to be the choice of none less than David Bowie, Jim Morrison and Bob Marley, as well as The Ramones and The Sex Pistols. In the UK of the late 1970s and early 1980s Adidas was especially beloved, with both Acid House and the Casuals style subculture again making it their brand of choice. And not because they had been marketed to. “When I was buying into Adidas as a youth we were buying our trainers from shops that sold tennis rackets, cricket bats and air rifles,” says Gary Aspden, long-time brand consultant to Adidas and curator of its Spezial line. “We were actually taking something [we loved], adapting it and changing the context of it. Our shoes were really important to us.” And so Adidas would continue to suggest credibility and authenticity with the most unlikely of clans. Come the late 1980s and into the 1990s, the US’ Nu-Metal scene had the likes of Korn singing ‘A.D.I.D.A.S’ and Limp Bizkit making Adidas the brand of its fan base, such that critics referred to their type of music as ‘Adidas Rock’. In the UK, Jamiroquai’s Jay K would become an unofficial brand ambassador, such was his Adidas obsession, while Adidas was the shoe of Britpop and the confected rivalry between Oasis and Blur. Blur’s 1999 album ’13’ includes the song ‘Trimm Trabb’, named after one of the brand’s more esoteric styles.