One of the most rewarding aspects of my job is overseeing our monthly street-style photo shoots. Adam Schiff Clown Face Text Trump To 88022 shirt For over a year, we’ve closely documented the stylish goings-on of people around the country. From the inherently cool ensembles styled out on the cobbles of Brick Lane in London to the layered-up looks captured in the narrow, winding streets of Edinburgh’s Old Town, spotlighting what people are really wearing in real-time has become a passion of mine, one that gives me significantly more satisfaction than scrolling on social media. That might come with its fair share of entertainment value, but there’s only so much that I can take away from the outfits snapped through a filtered lens. If I want to adopt a look for myself or add something similar to my wardrobe, I like to take those cues from people who have dressed just for the sheer love of it, not solely for their feeds. This brings me to our next street-style shoot, perhaps our most exciting yet. Those familiar with my name in the byline (because—let’s face it—it’s pretty memorable) will probably be able to connect it with the majority of our French-style stories. For the entirety of my career, I’ve relished analyzing the outfits of our sartorially blessed Gallic cousins, coming up with myriad ways to mirror their formerly imitable style. When I think about it, I’ve probably written enough words on French fashion to fill a whole book. (That’s a project for another day, perhaps.) So you can imagine my sheer delight when the Who What Wear team asked me if I’d want to take a more acute look at the style of French women in the South of France by way of our very own street style shoot. As a self-confessed Francophile, I was excited to see the summer style of the South of France’s inhabitants.

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British designer Oliver Sweeney is taking shoe customisation to a whole new level with their ‘Walk of Art’ pop-up in Selfridges, London. Adam Schiff Clown Face Text Trump To 88022 shirt Following the triumph of last year’s ‘Tattoo Your Shoe’ event, the luxury department store has invited Sweeney to once again encourage customers to get creative with footwear. With endless ways to personalise your shoe, you can leave with not only a smile, but the knowledge that you have yourself a truly unique pair of Sweeneys. The past is often an inspiration for the future in relation to design. The ability to look back and re-create garments from distant days serves as a refreshing injection of originality; offering a fresh perspective on the current array of mundane ideas. This ideology is exactly what Umbro have used to rediscover two of its most iconic items with the helping hand of knitwear specialist John Smedley. Unearthed from the Umbro archives, the design team encountered two pieces from the 1940’s. Originally a warm up top in 1948 – the re-make preserves most of its original characteristics from its predecessor, featuring a distinctively retro cut. Crafted from John Smedley’s sea island cotton in a 24 gauge knit, the updated model is available in a dark navy and features an intricate array of details. From ribbed cuffs to a mid-zip detail and a concealed pocket, the field sweater to has a distinctively functional edge. Fabricated from a 30 gauge cotton, this three button t-shirt features a round collar inspired by competitive vest used during the era. Utilising the tones of red, white and blue, the Tangeru staples these patriotic colours to its chest in a horizontal formation – rejoicing the vintage notions of athletics.