Waste is a concept that 10 years of 2010 2020 alice in wonderland thank you for the memories signatures shirt. doesn’t really exist in her family’s village—nor does the word sustainable. “A few years ago, I went back to my uncle’s workshop and was explaining the sustainable fashion movement to him, and I asked what our word for sustainability was,” Bousso explains. “And he said, ‘We don’t have a word for it… It’s just life.’ He was mind-blown that it’s a trend in the West. They never waste anything, and it’s a result of having so few resources. It isn’t a matter of choice—if you have a cow, you use the entire animal, including the horns. If you have a piece of fabric, you cut it at a special angle so you can make two dresses, not one, and use the scraps for something else, because you probably won’t be able to buy more for another week.

10 years of 2010 2020 alice in wonderland thank you for the memories signatures shirt, hoodie, sweater, longsleeve and ladies t-shirt

(Guys Tees)

(Ladies Tees)

(Longsleeve Tees)

(Sweatshirt)

(Hoodie)

The cozy relationship between technology and comfort isn’t new—consider the hoodie-and-jeans uniform of Mark Zuckerberg and his Silicon Valley disciples—but perhaps they’ve become more inversely related 10 years of 2010 2020 alice in wonderland thank you for the memories signatures tshirt. As technology gets more advanced, our clothes become less so: They’re comfier, simpler in design, less public-facing. That isn’t to say we’re going to devolve into ribbed-knit cocoons; loungewear should be as cleverly designed as our “outside” clothes. Lunya’s certainly is. The silk separates are machine washable; shorts and joggers come with no-twist elastic waistbands; leggings have pockets for your phone and anti-chafe seams; and loose tanks feature underarm panels to avoid nip slips or spillage. Lunya’s fabrics are smart too, merging natural fibers with modern technology, from cool-touch cotton to “Restore Pima,” a blend of cotton and celliant polyester that transforms your body’s heat into infrared energy to increase blood flow and boost cell oxygenation. We’re probably a few years out from truly high-tech clothing, but it’s easy to see Lunya venturing further into that space with clothes that help you sleep better or soothe your muscles.