Sneakers have evolved from athletic gear to global cultural icons WWE SummerSlam 1995 Ramon Vs Michaels Shirt. With high-profile collaborations, limited releases, and a vibrant online community, they’ve become more than just footwear – they’re a symbol of style, identity, and a booming global market with it estimated to be worth over £300 billion pounds in 2023. With this in mind, experts sought to discover which sneakers take the crown as the most popular of all time. They utilised trends in Google searches to find out the global monthly searches for popular sneakers, as well as Instagram to record the number of hashtags, totalling a final popularity score out of ten. Sneaker Experts can reveal that Nike Air Force 1s are the most popular sneaker of all time with a score of 9.80/10. The staggering influence of the Air Force 1 is exemplified by an astounding 2,400,000Instagram hashtags and an equally remarkable 2,543,931 global monthly searches. Since they first came on the scene in 1982, new versions are still being released over 40 years after their initial introduction. Following on in second place are the Adidas Superstars with a score of 9.68/10. This exciting shoe, with a history spanning over 50 years, has garnered an impressive 560,000 Instagram hashtags and 2,955,076 global monthly searches. The enduring popularity of Adidas Superstars is seen in the widespread adoption by celebrities, such as Kylie Jenner and Gigi Hadid, who consistently feature these classic sneakers in their social media posts and public appearances. Securing joint third spots are the timeless Nike Dunks and Air Jordan 1, boasting an impressive score of 9.64/10. These classics have amassed a notable 1,300,000 Instagram hashtags and draw attention with 1,701,003 global monthly searches, showcasing their enduring popularity in the ever-evolving world of sneaker culture. Likewise, Air Jordan 1 has a staggering 689,000 Instagram hashtags and2,486,372 global monthly searches. In fifth place are Vans Old Skool (9.56/10), followed by Adidas Sambas in sixth place (9.44/10). Interestingly, the search interest for Adidas Sambas has surged by over +400% in recent weeks.
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In technology, for every Air or Zoom or Flyknit, Adidas has its Bounce, Boost, Torsion or Primeknit. WWE SummerSlam 1995 Ramon Vs Michaels Shirt And with its latest generation of products is pushing shoes with 3D-printed midsoles and uppers made by robots from TPU-coated yarns set at specific angles calculated by some heavyweight computing. ‘Vorsprung durch technik’ as fellow German company Audi once advertised. Performance products still account for around three-quarters of Adidas’ sales. Yet for all that sports shoes are created first and foremost for sport, it’s their lifestyle resonance – on the street, in fashion – that arguably really matters, and which so often leads sneakerheads to fall into one or the other camp: you wear Nike, or you wear Adidas. Again, although Nike tends to dominate the collectables and resale sneaker market – and it should be credited with turning its cultish Jordan sub-brand into one that, alone, has been bigger than Adidas for much of its history – Adidas’ cultural cachet runs very deep, even if it’s not well known. Adidas’ sponsorship of Run-DMC in 1986 may have been the first collaboration between the music and sportswear industries. It set the template for the endless collaborations that have followed and, to boot, made a style icon of the synthetic tracksuit, an Adidas invention. But the decade before that Adidas could claim to be the choice of none less than David Bowie, Jim Morrison and Bob Marley, as well as The Ramones and The Sex Pistols. In the UK of the late 1970s and early 1980s Adidas was especially beloved, with both Acid House and the Casuals style subculture again making it their brand of choice. And not because they had been marketed to. “When I was buying into Adidas as a youth we were buying our trainers from shops that sold tennis rackets, cricket bats and air rifles,” says Gary Aspden, long-time brand consultant to Adidas and curator of its Spezial line. “We were actually taking something [we loved], adapting it and changing the context of it. Our shoes were really important to us.” And so Adidas would continue to suggest credibility and authenticity with the most unlikely of clans. Come the late 1980s and into the 1990s, the US’ Nu-Metal scene had the likes of Korn singing ‘A.D.I.D.A.S’ and Limp Bizkit making Adidas the brand of its fan base, such that critics referred to their type of music as ‘Adidas Rock’. In the UK, Jamiroquai’s Jay K would become an unofficial brand ambassador, such was his Adidas obsession, while Adidas was the shoe of Britpop and the confected rivalry between Oasis and Blur. Blur’s 1999 album ’13’ includes the song ‘Trimm Trabb’, named after one of the brand’s more esoteric styles.
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