Analysis of Google Trends search data reveals that online searches for The Quietus 2024 shirt ‘he-vage’have increased 86% worldwide compared to the previous year after stars such as Barry Keoghan and Donald Glover rocked the sexy look on the red carpet. A new finding from fashion experts at BoohooMAN reveals that online searches for ‘he-vage’ have increased by 86% globally in the past 24 months. This follows a recent revival of the risque look, flaunted by celebs including Paul Mescal, Barry Keoghan and Kylie Jenner’s beau, Timothée Chalamet. The style follows similar rules of cleavage, with ‘he-vage’ looks featuring a low-cut neckline which shows off at least an inch of chest or more. While John Travolta may have been the original low-cut icon with his unbuttoned shirts in Saturday Night Fever, where he showed off his illustrious chest hair, the term was first defined by Urban Dictionary in 2007 as: “Male cleavage, often seen when a button-down shirt is unbuttoned to an extreme.” However, the style has now been readopted by male stars walking the red carpet this season, who have put a modern twist on the racy trend. Celebs have been daring the bare on the red carpet recently, such as Irish actor Paul Mescal, who was seen sporting some serious ‘he-vage’ at the London Critic’s Circle Film Awards at the weekend. Many A-listers have opted for luxury alternatives like Barry Keoghan’s Dolce & Gabbana white two-piece suit, which featured wide-leg trousers and a cropped, sleeveless jacket with a deep v-neck showing off his toned pecs. Similarly, Donald Glover flaunted some ‘he-vage’ while walking the Golden Globes red carpet in a white, belted satin Saint Laurantjacket featuring a dramatic low neckline, exposing the actor’s chest. This increase in sensual styling has resulted in a massive increase in searches for ‘he-vage’ worldwide, with searches for the term increasing by 86% from January 2022 to January 2024.

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Adidas has long been the nerdy kid standing in the shadows of the cool jock that is Nike. The Quietus 2024 shirt Certainly, although Adidas is much older -2024 marks the 100th anniversary of brothers Rudolf and Adolf ‘Adi’ Dassler starting to work together on their family shoe business – Nike has long been the champion, always ahead of the German brand in sales and, it so often seems, kudos. Nike, it might appear, has come to embody the spirit of the rebel start-up – even while being a multi-billion dollar monolith – while Adidas was the corporate, suit-wearing stiff. This, after all, was the company that thought it was a good idea to name shoe styles ‘Nora’ or ‘Jeans’. The company which turned down the technology that subsequently turned into Nike’s iconic Air unit. The company that wouldn’t match Nike’s offer to Michael Jordan – who wanted to sign with Adidas – and so lost out on the sponsorship deal of the century. Hell, Adidas didn’t even know about its cult status among the fledgling hip-hop community until Run-DMC’s manager persuaded one its executives to attend one of their gigs, and found a sea of ‘three stripes’ in the crowd. While Nike made superstars of its designers, Adidas’ were mostly anonymous backroom boys. ‘Impossible Is Nothing’ is a good slogan, but ‘Just Do It!’ it isn’t. Peter Moore and Rob Strasser maybe had the same impression once: that Adidas was never quite up there. Until that is, the Nike design and marketing bigwigs left the company to join Adidas, much to Phil Knight’s fury. Strasser came up with the idea of relaunching Adidas’ back catalogue as Originals, together with its mothballed Trefoil logo, even if it did take a decade for the company to actually do it. It was also Strasser who pointedly moved Adidas’ US headquarters to Portland, Oregon, down the road from Nike’s.