Not so long ago. a suit and tie were the accepted uniform for an office environment Retired 2023 Not My Problem Anymore Shirt. That’s still the case in many of the more traditional professions, but the newer tech environments are far more imaginative about things like dress. Convention has flown out of the window. Tradition isn’t something to be dismissed out of hand, but it needs to add practical value. These days, walk into a lot of offices and you’re greeted with a workforce in jeans (maybe shorts in the summer) and t-shirts. The information age is ushering in a new era. Society is changing and attitudes to work are changing with it. If anything, people are working harder than ever, but informality is the order of the day. One of the reasons is that it’s proving to be more productive.
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Cost can rarely be ignored. It’s nearly always important and often a primary concern in most custom printing projects Retired 2023 Not My Problem Anymore Shirt. Put simply, production costs matter and DTG is more expensive for larger orders. Small print-runs are comparable, depending on the quantity and design, but screen printing is the most cost-effective option for higher volumes or bulk t-shirt printing. If that’s what you need and your artwork is too complex, a good designer may be able to retain the concept but amend it in a way that works for screen printing.
DTG has been a welcome addition to the garment printing world. It adds another dimension to what’s possible for specialised branding. We’ll no doubt be happily doing more of it. Our industry is no different to everything else in life – it changes and change, when handled intelligently, can be a good thing. In many ways though, DTG is still the new kid on the block and destined to remain so for the foreseeable future. Screen printing may be harder work, but when done well it delivers consistently good results. It has history on its side. That said, every printing project is unique and demands its own solution.