This is from the homepage Reinbeer Is Reindeer + Beer shirt . It’s crowded, looks tacky and the t-shirt image is so small I have no idea whether I would like it or not. So basically I would need to click on each t-shirt and visit each t-shirt page (there is no preview) individually to check them out. If that’s the case, then we don’t need the t-shirt name or price on the home page. Unless there are a substantial number of reviews I wouldn’t put the ratings on the home page at all. The “Almost Gone”, “New”, and “Best Seller” tags are ugly and non-uniform which irritates me. That’s me being harsh but here’s my advice. Get rid of all the text for these products and increase the image size by about 3 or 4 times so that the shoppers can see the design clearly and will know if they are interested without having to click on the links. Frankly, if the shopper is interested in the product, the price (within reason) will not be a deal breaker. And people already know in general how much t-shirts cost. If you want to have “Almost Gone”, “New”, and “Best Seller” tags, overlay them on the large images.
Reinbeer Is Reindeer + Beer shirt, hoodie, sweater, longsleeve and ladies t-shirtThe homepage slider needs to be re-thought Reinbeer Is Reindeer + Beer shirt . I like the Ashton Kutcher quote. It’s relevant but the first image should definitely clearly feature at least one of the products available in the store. And it should be clickable so that the shopper can easily find the featured product. There are also strong arguments for just removing sliders from your website. I’m not going to get into it here but you can Google it to find out what I am talking about. Later on the homepage, there is an image inviting you to join the mailing list and if you click on it a form slides on to the bottom of the page. They should have just put the form directly on the page where people and enter their email and click send. And I recommend offering a coupon for first-time buyers. Or simply for joining the mailing list if you can afford it.
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