Premium British lifestyle brand, Lyle & Scott PRONTO x Pokemon Summer Eavent 2024 T-Shirt, is launching its biggest brand campaign to date – a new global initiative supporting grassroots football. The brand will launch ‘Kits for Clubs’ to pay tribute to its historical connections to football by supplying free, bespoke football kits to amateur teams and small clubs across the world. Beginning with a seven-figure investment from the brand in the first year, the campaign will grow to offer new kits to tens of thousands of dedicated grassroots football players all over the world. The funding gap between grassroots and elite football is getting wider with each passing season, as we are on the cusp of the first transfer fee over £200m occurring during a global financial crisis. With commercial revenue at the top of the game reaching astronomical levels, Lyle & Scott recognise that the efforts and dedication of the heroes of amateur football are often under-appreciated and overlooked. Small local communities are often left with no choice but to contribute their hard-earned incomes to keep their clubs alive due to the shameful lack of funding coming from the top down to grassroots football. Using the ‘Kits for clubs’ campaign and capitalising on the fashion brand’s relationship with football, the brand will support these teams struggling through financial hardship by removing the cost of new kits. Designed in-house and developed through the brand’s long-established production processes, the kits pay homage to the brand’s 150 years of heritage, combining Lyle & Scott’s expertise in fashion, football and products developed for performance. Teams will be able to choose their favourite kit from a range of shirts designed to look and feel great. The range includes an Argyle pattern, or a thistle inspired design for those wanting something striking, or more classic designs for the football purists. The Lyle & Scott team colours of black, gold, and white compliment the elevated designs, aiming to capitalise on the close relationship between premium fashion and football that has gone from strength to strength over the last two decades. Relationships with the chosen clubs will be nurtured and their feedback on the products will be used to develop the range of products further in the coming seasons. The kits will all be hand-finished in Scotland, in the brand’s hometown of Hawick, with customisation for individual player numbers and club crests. For any newly formed teams, if they do not have a club crest, Lyle & Scott will go the extra mile and collaborate with the club to design that as well, to help develop their own proud identity. Commenting on the launch of Kits for Clubs, Ben Gunn, Lyle & Scott, Brand & Marketing Director said: “I am so proud of this initiative, and I know first-hand how tough funding and support at grassroots is. Football is a common language the world shares and is an important part of Lyle & Scott’s 149 years of history. From the terraces to the pitch, Lyle & Scott’s Golden Eagle is recognised the world over. Our new ‘Kits for Clubs’ initiative will take some of the financial barriers away from grassroots football by offering to supply free football kits to amateur teams globally. Football shirts are a powerful thing and being fortunate enough to play and enjoy watching football throughout my life I associate important life lessons and memories with different football kits. Not only that, but a team also wearing a full, matching kit feels great and creates a tribal sense of identity. It gives confidence, regardless of level, and instills a feeling of pride that we at Lyle & Scott know is so important when playing the most popular game in the world. Football creates cultures and friendships; it gives kids a home and something to do after school. We are starting at the bottom with grassroots and building to the top, realising that the time for change is now. There are so many grassroots football teams that are close to collapse due to lack of funding, we feel it is extremely important to support change through football and want to help alleviate some of the stress that new kit can provide to parents and families. Sport should not be a choice; it should be a right and we want to lead fundamental change to make football available to anyone, anywhere. Within football, the rich get richer and to be truly inclusive means being democratic. We value inclusivity and diversity. As an underdog ourselves, we will champion those that need a voice and support, not just the privileged few, for who it is just another commercial lever. Football holds so many benefits culturally and socially. We are committed to being leaders of change rather than waiting for government regulation or league restructures to give back to the wider football community, the campaign aims to prioritise the people who need supporting the most.”

PRONTO x Pokemon Summer Eavent 2024 T-Shirt ,hoodie, sweater, longsleeve and ladies t-shirt

Designer duo Agape Mdumalla and Sam Cotton – better known as Agi & Sam – have been lauded by many, PRONTO x Pokemon Summer Eavent 2024 T-Shirt and for the right reasons we must add. Their style is one of sublime flair and distinctive humour, a trait that transcends both physically and metaphorically to all of their collections. In true outlandish fashion, the pair have chose to create a rather ostentatious look into their world via the medium of film. Curated by music and style platform District MTV the five-minute short ventures into the slightly peculiar, and ever so unscripted, world of the British designers. Featuring a selection of the brand’s Spring/Summer ’13 collection (along with their trademark facial hair) the film itself takes place in the serene landscape of a suburban home; but as we have come to expect from the pair, even the most ordinary of situations can turn out to be adventurously different when dealt with over a cup of tea. District MTV is digital platform that showcases the correlation between music and style. Enabling them to create a space that not only displays the latest talent and innovation, but also dictate it, using a variety of news, interviews and videos – the site brings forth a whole new identity to realms of popular culture.