Milan witnessed a big change, too. INK Wolf Shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

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I’m a huge fan of ’70s fashion. INK Wolf Shirt The era created a host of trends that still stand up today, whether you realize they’re from that time or not. Think of our current obsession with bright over-the-knee boots, folk-inspired printed dresses, velvet, corduroy, boho blouses, midi skirts, and so on. While the ’70s sweep over the runways every couple of seasons, there’s always a hint of it on the streets if you look closely. Think of the iconic designer names that were indelibly marked into history during this decade, like Yves Saint Laurent, Karl Lagerfeld, and Diane von Furstenberg. It was also a period where mass-market, trend-driven fashion was more readily available. Barbara Hulanicki’s Biba kick-started the idea in London a decade earlier alongside boutiques like Bus Stop, and cool, connected girls were able to switch up their looks more readily, which likely led to the 1001 aesthetics and key pieces that came out of this electric time. This glamorous period also produced a slew of unforgettable, high-octane, high-profile style icons. Think Farrah Fawcett, Grace Jones, Bianca Jagger, Diana Ross, Cher, and Debbie Harry. Their fabulousness was met in equal parts by the casual ’70s crew: Ali MacGraw, Diane Keaton, Jane Birkin, and company repped the kind of ’70s style that feels more like brunch in NYC rather than wild nights at Studio 54. Whether you’re into hippies, disco queens, rockers, punks, or retro nerds, I’d recommend following @70sbabes on Instagram for a daily dose. What you’ll notice when looking through these archival shots is that so many retro fashion moments still feel relevant. Keep reading to see which 50-year-old trends we’re still wearing today.