Milan witnessed a big change, too. Ice Nine Kills Ink Walking On Sunshine Offed The Wall Shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

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Wet, cold, grey, miserable and, Ice Nine Kills Ink Walking On Sunshine Offed The Wall Shirt if you’re partaking in Dry January, not particularly fun either. There’s not much good to say about the start of the new year, but one thing it does have going for it is that it’s the perfect time for a spot of self-improvement. New year, new me and all that. For some, this manifests itself as a gym membership, a box of cigarettes thrown into the bin or an audit of those seemingly infinite monthly subscriptions. But our favourite type of New Year self-improvement by far is that of the sartorial variety. So, if you’re looking to refresh your wardrobe with some trend-led yet tasteful updates then you have come to the right place. We’re always keeping an ear to the ground for what’s hot in the world of menswear, and while we don’t always love everything we see, we do like to cherry-pick interesting new style ideas to dabble in here and there. It is, in our humble opinion, the best way to stay current without completely succumbing to the ever-marching cycle of fashion, routinely being spat out when everything you clothed yourself in inevitably falls from favour. So, to help you mix some upcoming trend items into your personal style, we’ve handpicked a few items we think are going to be big this year. Keep scrolling to find out what they are and how you can incorporate them.