As a personal color analysis expert Elvis Presley Dad The Man The Myth The Legend shirt, I’ve seen firsthand how the right colours can illuminate your face and bring out your natural beauty. Colours that complement your skin tone, eye colour, and hair colour can make a significant difference. Are you light or dark in value (value is just the fancy technical term for how light or dark a colour is, and your value relates to the colour of your hair)? Bright or more muted? Warm or cool undertone? Understanding your color direction (and I have 18 palettes that allow for the nuance for every skin tone and colouring rather than the limited selection in the Seasonal palettes) allows you to choose garments that resonate with your personal palette, ensuring that you always look radiant. Because I have a light value (light hair) and know my best palette (Sublime) I can then look for clothes that flatter my complexion and are in harmony with it, rather than feeling like I’m looking washed out or need to wear a load more makeup to compensate for the colours. The fabric of a garment plays a crucial role in how it fits and falls on your body. Different fabrics have different weights and levels of stretch, affecting the garment’s shape and comfort. Textures can also add depth and interest to your outfit, making a simple piece more dynamic and expressive. Are you naturally textured with curly or wavy hair? Then opt for textured garments that hamonise with it, rather than smooth fabrics. Alternatively, if you have smooth hair then go for smoother fabrics rather than overtly textured ones. Tailoring can be a game-changer in achieving the perfect fit. Even off-the-rack items can be transformed into bespoke pieces that fit your body like a glove. A skilled tailor can adjust lengths, seams, and waistlines, ensuring each piece flatters your form perfectly. If you choose better quality garments made from good quality fabrics, they will last and are worth getting tailored to make them fit perfectly. Before you go shopping, so that you don’t waste more money on clothes, you want to create your own personalised style guidelines first, so that when you do shop you’re doing so with a greater chance of more hits and fewer misses. To do this you need a proper education in colour and style, and you need to understand how your personality shapes your style preferences too, along with your style values and what you need for your lifestyle. There is a lot to it, which is why you’ve made mistakes in the past. I’m here to guide you, to help you figure this out, which is why I developed my 7 Steps to Style program to give you the framework to create those style guidelines that will have you making the best choices for you and your unique body. Remember, fashion is not just about following trends; it’s about expressing your unique personality and feeling good in what you wear. By understanding your body shape, embracing your color season, choosing the right fabrics, and utilizing tailoring and online tools, you can transform your wardrobe into a collection of garments that fit perfectly and reflect your individual style. Have you ever experienced the transformative power of a perfectly fitting garment? How did it impact your confidence and self-expression? Share your stories and let’s inspire each other on this journey of style discovery.

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Analysing the biggest menswear trends from AW22 Fashion Weeks, Elvis Presley Dad The Man The Myth The Legend shirt James and the buying team used their insider knowledge and Google Search data to reveal which staple items are starting to surge right now, as the cold weather starts to set in. From Top Gun-esque aviator jackets to cool Y2K cargo pants, here are the nine biggest trends expected to be everywhere in the coming months. As the weather gets colder, you’ll no doubt be on the hunt for a new coat, and shearling reigns supreme this season. Google Trends data shows an incredible 614% rise in searches in the last 12 months, with the term ‘mens shearling coat’ currently soaring. Earlier this year, Top Gun also brought shearling collard flight jackets back to our screens, suggesting fans have been taking note of the style. A shearling jacket is a timeless addition to your wardrobe, so it’s no surprise to see them on the rise this year. Not only do they keep you warm, but they are also extremely versatile. Layer over a hoodie for a casual look, or team with a chunky knit or roll-neck jumper for a smarter look. Not only that, but our experts predict faux fur trims will also make an appearance, as they stormed the AW22 catwalk. Expect to see men embrace this revamped 90’s look in the coming months. Leather and leather-look PU are key fabrics for the season, with AW22 fashion week designers giving the traditional leather jacket a whole new look. The catwalk was flooded with ‘Matrix style’ longline leather and PU coats, teamed with leather and PU trousers, as the co-ord trend takes a gothic turn this winter. Black is a key colour here, and you can expect to see a lot of it this winter, as the “Gothcore” trend will be one to watch. From sportswear to tailoring, dark colours were prevalent at the AW22 Fashion shows, with designers showcasing dark and dramatic looks. Perfect for giving mens going-out looks a fresh approach. For those looking to heat up their athleisure look, puffer jackets are another winter wardrobe staple set to soar this winter. In the last 90 days there has been a 147% increase in global Google searches for the term ‘mens puffer jacket’ with the cool, versatile coat proving to be a must-have item. This year, why not make a statement by adding a splash of colour to your puffer? Red is set to be a key colour for winter menswear, sure to set you apart from the crowd. However, if you’re not really feeling the heavy-duty look, these jackets don’t always have to be bulky. Lightweight puffer jackets look great when layered with hoodies, sweats, and scarves, and are easy to pack if you’re on the move.