Analysis of Google Trends search data reveals that online searches for 97.1 The Fan Logo Shirt ‘he-vage’have increased 86% worldwide compared to the previous year after stars such as Barry Keoghan and Donald Glover rocked the sexy look on the red carpet. A new finding from fashion experts at BoohooMAN reveals that online searches for ‘he-vage’ have increased by 86% globally in the past 24 months. This follows a recent revival of the risque look, flaunted by celebs including Paul Mescal, Barry Keoghan and Kylie Jenner’s beau, Timothée Chalamet. The style follows similar rules of cleavage, with ‘he-vage’ looks featuring a low-cut neckline which shows off at least an inch of chest or more. While John Travolta may have been the original low-cut icon with his unbuttoned shirts in Saturday Night Fever, where he showed off his illustrious chest hair, the term was first defined by Urban Dictionary in 2007 as: “Male cleavage, often seen when a button-down shirt is unbuttoned to an extreme.” However, the style has now been readopted by male stars walking the red carpet this season, who have put a modern twist on the racy trend. Celebs have been daring the bare on the red carpet recently, such as Irish actor Paul Mescal, who was seen sporting some serious ‘he-vage’ at the London Critic’s Circle Film Awards at the weekend. Many A-listers have opted for luxury alternatives like Barry Keoghan’s Dolce & Gabbana white two-piece suit, which featured wide-leg trousers and a cropped, sleeveless jacket with a deep v-neck showing off his toned pecs. Similarly, Donald Glover flaunted some ‘he-vage’ while walking the Golden Globes red carpet in a white, belted satin Saint Laurantjacket featuring a dramatic low neckline, exposing the actor’s chest. This increase in sensual styling has resulted in a massive increase in searches for ‘he-vage’ worldwide, with searches for the term increasing by 86% from January 2022 to January 2024.
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The notion of florals is normally identified with the coming of spring, 97.1 The Fan Logo Shirt but this fall, expect to see the popular print presented in a way that even Wednesday Addams would be in support of. Floral prints don’t always have to be perceived as “girly,” as designers such as Miu Miu, Gucci, and even Topshop are churning out this familiar print with a gothic-meets-grunge vibe that we’re very excited about. With Halloween and Thanksgiving around the corner, harnessing darker hues just makes sense, doesn’t it? Thanks to the overwhelming amount of street style pictures and shoppable products to prove it, wearing floral prints in darker shades is officially a trend. Anticipate opaque ruffled blouses, delicate maxi dresses, and shoes that are almost too gorgeous to take out of the box, to grace your closets this fall as you embrace your dark side once and for all this season.
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